8 Benefits of Outsourcing Visual Merchandising Services

3
min read
8 Benefits of Outsourcing Visual Merchandising Services
Table of content

Every inch of your store is an opportunity, and every product placement gives you a chance to tell your story. If you’re wondering what we’re talking about, it's visual merchandising. It is the art of transforming your space to create an overall brand experience which your customer won’t forget anytime soon. While it sounds like a magical solution to increasing your retail sales, doing it right is a delicate balance that is difficult to achieve. Here's where outsourcing visual merchandising can be a game-changer.

1. Expertise at Your Fingertips

Outsourcing visual merchandising, especially to us, means bringing a wealth of experience to the table. Having done this for 17+ years, we understand how to use lighting, layout, and product placement to create a cohesive brand message and influence customer behaviour. The attention to detail, the observational skill, and the instinctive reaction to any mistakes in the display come from expertise.

2. Tap into a National Talent Pool

Forget geographical limitations. By outsourcing visual merchandising to us, you gain access to a nationwide pool of talented visual merchandisers, allowing you to find the perfect fit for your brand and target audience. The best part? You don’t have to worry about their training. Instead, they’re able to keep up with the micro trends in their specific region and find new opportunities for promotion. Understanding the role of a Visual Merchandiser can help you appreciate this point better.

3. Cost-saving

Doing something well doesn’t have to mean that it is expensive. Outsourcing visual merchandising to an expert means that you’re always getting the best quality at the best prices possible in the market. While outsourcing might seem like an added expense, it can actually save you money in the long run. You eliminate the need for hiring, training, and managing a dedicated visual merchandising team.

4. Logistical Expertise

If you’ve ever wondered how to possibly go live with a campaign at such short notice, then the answer is by outsourcing visual merchandising. We have the experience and infrastructure to handle complex logistics, as demonstrated by our successful partnership with OnePlus. We can manage installation across multiple locations, ensuring consistency and brand adherence in every store.

5. A Technological Advantage

The best visual merchandising companies stay ahead of the curve with the latest technology. With our in-house technological capability: 1Channel, we provide, dashboards with every datapoint that you might need for better visual presence. 

6. One Point of Contact Pan India

Managing a large network of stores can be a logistical nightmare. Outsourcing visual merchandising to a single point of contact can streamline communication and ensure standardization of your visual merchandise across the country.

7. Competitive Edge Through Awareness

Keeping our finger on the pulse of the retail industry and what is going on in the market. 1Channel provides us with knowledge of competitor visibility and upcoming styles to create displays that set your brand apart.

8. Inventory Management

On first look, this may look like a no-brainer. But managing inventory for 10,000+ outlets in 1,100 towns across 9 states can become a tiresome job. We streamline the process of integrating VM plans with inventory management, ensuring displays are kept up-to-date and that stock is available. Check out how we built Visual Rigor for Samsung with our skills.

By outsourcing visual merchandising, you unlock a treasure trove of benefits that can elevate your brand and boost your bottom line. So why not free yourself to focus on your core business and let the experts create the magic that draws customers in and keeps them coming back for more?