A Logistical Nightmare for OnePlus, Executed Overnight
Avi is fuming like a volcano as he realizes he's barely made any progress in the last 30 min, managing to cover merely 100 meters at the infamous Shankar Chowk. The rain has turned the roads of Gurgaon into a chaotic mess, and even his favourite playlist fails to soothe his frustrated soul. So, grabs his phone and pings his colleague, Rabani.
The Challenge: OnePlus needed an overnight changeover across 112 outlets for their aggressive OnePlus 5G launch campaign. The timeline was critical and the scope was massive.
The Solution
Channelplay's visual merchandising team executed a flawless overnight changeover involving:
- 250+ fabric changeovers across 112 outlets
- Complete ecosystem changeovers
- Coordination with multiple vendors
- Real-time project management
The Results
OnePlus was delighted with the execution: "We appreciate your support...increased the brand visibility...critical timeline...commitment."
The overnight changeover was completed successfully, ensuring OnePlus 5G had maximum brand visibility from day one of their launch.
