Zomato Restaurant Onboarding Across Three Indian Cities
Restaurant onboarding depends on more than generating leads. Partners must understand the opportunity, have the right business information available, and complete each application step accurately. Channelplay supported Zomato's restaurant-partner onboarding programme in Hyderabad, Amritsar, and Chennai by combining field outreach with operations and telecalling support. Across the engagement, the team completed more than 800 restaurant visits and recorded 10 completed onboardings.
The Challenge
Restaurant readiness varied considerably across the three cities. Some owners were uncertain about onboarding fees and expected returns, while others already worked with competing food-delivery platforms. Incomplete or inconsistent FSSAI and GST documentation, along with delays in reaching business owners, created further obstacles.
The programme therefore required persistent on-ground engagement, clear partner communication, and disciplined application follow-up without weakening the platform's verification and approval controls.
Channelplay's Approach
Structured field outreach
Field executives visited restaurants across Hyderabad, Amritsar, and Chennai, introduced the onboarding opportunity, and established each outlet's interest and readiness to proceed.
Partner education and eligibility support
The team explained the onboarding journey, clarified the information required, and helped restaurant owners understand the next steps before beginning an application.
Submission-completeness checks
Field teams helped partners assemble the applicable business information and documents, including PAN, GST, FSSAI, and bank details. Missing or inconsistent information was identified for correction before submission.
Assisted registration
Channelplay helped partners enter restaurant, menu, and operating information in Zomato's onboarding journey and coordinated completion of the partner-contract steps.
Operations-led follow-up
Operations and telecalling support helped track submitted cases, follow up on pending information, and coordinate corrections or escalations when required. The practical guide to reducing merchant onboarding drop-offs explains how these handoffs can be managed across a wider programme.
Channelplay supported application preparation, submission, and case progression. Zomato remained responsible for final document verification, approval, and activation on its platform.
The Results
800+ restaurant visits: The field team conducted more than 800 on-ground visits while building awareness, assessing partner readiness, and following up on applications.
10 restaurant partners onboarded: The engagement recorded 10 completed restaurant onboardings through the supported process.
Three-city execution: The programme established a coordinated field-and-operations model across Hyderabad, Amritsar, and Chennai.
What This Engagement Demonstrates
The Zomato programme shows how a managed, field-assisted model can bring structure to merchant acquisition and onboarding when outreach, document readiness, application support, and follow-up must work as one operation.
Explore Channelplay's merchant and partner onboarding services, or learn how our broader sales force outsourcing capabilities support multi-city market execution.
