Turnkey Fixture
& Fitout Across India

India's leading retail fitout company for end-to-end store fixture installation, branding deployment, and new store rollout services. From 3D design and fabrication to pan-India retail fixture rollout — we deliver turnkey retail project execution for India's biggest brands.

Turnkey fixture and fitout services by Channelplay - retail store fixture installation and branding

3.5k+

Towns Covered / Month

4.50L

POSMs Deployed / Month

95%+

PJP / TAT Adherence

95%

Workday Achievement

25+

Projects Running

Our Promise

Reliable Visibility

Real-time, reliable and error-free visibility into the field operation is at the heart of our business.

Better Productivity

We capitalise on reliable data visibility to incentivize action, eliminate waste, and guarantee best-in-class productivity.

Great Customer Experience

Whether through our people or our technology interface — we deliver great customer experience, every time.

Brands We've Transformed

Turnkey store design and execution for India's leading brands

Polycab Studio EBO

EBO & Turnkey

Polycab Studio

Premium Studio & Arena format with Hohm Store concept

Acer Concept Store

3D Concept Store

Acer Experience

Modern concept stores with Predator gaming zones

Sonos India First Exclusive Store

Design & Fabrication

Sonos Exclusive

India's first-ever Sonos exclusive store

Whirlpool EBO

Retail Transformation

Whirlpool Home

Series of EBOs designed to amplify outreach

Legrand Shop-in-Shop

MBO / Shop-in-Shop

Legrand

Modular shop-in-shop displays for electrical retail

Relaxo Store Design

Design & Fabrication

Relaxo & Sparx

MBO design and fabrication for footwear retail

Kurl-on Experience Centre

EBO / Concept

Kurl-on

Multiple experience centres enhancing brand reach

Acer Predator Gaming Zone

Gaming Zone

Predator Zone

Immersive gaming zones with neon-lit branded interiors

Polycab Studio EBO

EBO & Turnkey

Polycab Studio

Premium Studio & Arena format with Hohm Store concept

Acer Concept Store

3D Concept Store

Acer Experience

Modern concept stores with Predator gaming zones

Sonos India First Exclusive Store

Design & Fabrication

Sonos Exclusive

India's first-ever Sonos exclusive store

Whirlpool EBO

Retail Transformation

Whirlpool Home

Series of EBOs designed to amplify outreach

Legrand Shop-in-Shop

MBO / Shop-in-Shop

Legrand

Modular shop-in-shop displays for electrical retail

Relaxo Store Design

Design & Fabrication

Relaxo & Sparx

MBO design and fabrication for footwear retail

Kurl-on Experience Centre

EBO / Concept

Kurl-on

Multiple experience centres enhancing brand reach

Acer Predator Gaming Zone

Gaming Zone

Predator Zone

Immersive gaming zones with neon-lit branded interiors

Why Choose Channelplay?

What makes us India's preferred turnkey fixture & fitout agency

01

True Turnkey
Partner

From site recce and 3D design to fabrication, installation, and maintenance — one partner who owns the entire process end-to-end.

02

In-House Design
Studio

Our team of 3D visualisers and senior designers creates photorealistic store renders. Brands approve the complete look before execution.

03

Pan-India
Scale

10,000+ employees across 800+ locations and 10 offices. 5 flagship EBOs or 500 shop-in-shops — we have the infrastructure.

04

1000+ Projects
Delivered

Proven track record with Polycab, Acer, Sonos, Whirlpool, Samsung, and Kurl-on. We understand Indian retail.

05

Technology-
Driven

95%+ PJP and TAT adherence powered by 1Channel. Real-time dashboards, GPS tracking, and photo-verified audits.

06

Speed &
Consistency

3,500+ towns covered monthly with standardised SOPs. Every store — Mumbai or Muzaffarpur — meets your brand guidelines.

Team Capability

Specialised teams that bring your retail vision to life

Project Management

15+ years experience. Managed 100+ projects with 40+ clients and a team of 1200+ people covering 2500+ towns.

Architects & Designers

3D Visualisers, Draughtsmen, and Senior Designers with 4+ years delivering photorealistic visuals for leading brands.

Execution & Delivery

10+ years managing turnkey projects for Polycab, Whirlpool, Legrand, Ultratech, Pentaloons, and many more.

PAN India architect enrolments with 1000+ project delivery experience

Frequently Asked Questions

A turnkey fixture & fitout agency manages the entire process of retail store setup — from site survey and 3D design to store fixture installation, branding deployment, and final handover. As a retail fitout company, Channelplay handles everything end-to-end so brands get a ready-to-operate store without coordinating multiple vendors.

We handle fixture installation across Exclusive Brand Outlets (EBOs), Multi-Brand Outlet shop-in-shops (MBO/SIS), concept stores, experience centres, and arena-format showrooms. Whether it is a premium Polycab Studio, a Sonos experience store, or a Samsung LED smart store — our fixture installation agency delivers across formats and categories.

Our standard operating process for turnkey retail project execution follows six stages: Request Recce (site survey), 2D Design (layout and planning), 3D Design (photorealistic visualisations), Budgeting and Planning, BOQ and Specifications (bill of quantities with material specs), and finally PO and Execution (procurement, fabrication, and on-ground store fixture installation).

We operate with 10,000+ employees across 800+ locations in India, serving 180 clients from 10 offices. Our project management team covers 3,500+ towns per month, deploys 4.50 lakh+ POSMs monthly, and maintains 95%+ PJP and TAT adherence with 25+ concurrent new store rollout projects running at any time.

We have delivered store branding and fitout projects for leading brands including Polycab (EBO Arena and Hohm stores), Legrand (MBO shop-in-shop), Kurl-on (EBO and experience centres), Sonos (India's first exclusive store), Acer (concept stores and Predator gaming zones), Whirlpool (retail transformation and brand shops), Relaxo (MBO design and fabrication), and Samsung (fabric-to-LED smart store upgrades).

Yes, our in-house team of 3D visualisers, draughtsmen, and senior designers creates photorealistic 3D renders for every retail fitout project before fabrication begins. This lets brands review and approve the complete store look — fixtures, lighting, branding, and customer flow — before any physical work starts, reducing revisions and speeding up execution.

We maintain 95%+ PJP and TAT adherence through dedicated project managers, real-time dashboards, GPS-tracked field teams, and photo-verified audits at every stage. Our 1Channel technology platform provides complete visibility into retail branding deployment progress, material status, and on-ground execution — ensuring nothing falls through the cracks.

Absolutely. With PAN India architect enrolments and 1000+ project delivery experience, our fixture installation agency executes multi-format retail fixture rollouts across the country simultaneously. Whether you need 50 shop-in-shops in metro cities or 200 EBOs in tier-2 and tier-3 towns, our new store rollout services ensure consistent quality everywhere.