8 Benefits of Outsourcing Visual Merchandising Services

Every inch of your store is an opportunity, and every product placement gives you a chance to tell your story. If you’re wondering what we’re talking about, it's visual merchandising. It is the art of transforming your space to create an overall brand experience which your customer won’t forget anytime soon. While it sounds like a magical solution to increasing your retail sales, doing it right is a delicate balance that is difficult to achieve. Here's where outsourcing visual merchandising can be a game-changer.

Outsourcing visual merchandising, especially to us, means bringing a wealth of experience to the table. Having done this for 17+ years, we understand how to use lighting, layout, and product placement to create a cohesive brand message and influence customer behaviour. The attention to detail, the observational skill, and the instinctive reaction to any mistakes in the display come from expertise.

‍Forget geographical limitations. By outsourcing visual merchandising to us, you gain access to a nationwide pool of talented visual merchandisers, allowing you to find the perfect fit for your brand and target audience. The best part? You don’t have to worry about their training. Instead, they’re able to keep up with the micro trends in their specific region and find new opportunities for promotion. Understanding the role of a Visual Merchandiser can help you appreciate this point better.

‍Doing something well doesn’t have to mean that it is expensive. Outsourcing visual merchandising to an expert means that you’re always getting the best quality at the best prices possible in the market. While outsourcing might seem like an added expense, it can actually save you money in the long run. You eliminate the need for hiring, training, and managing a dedicated visual merchandising team.

If you’ve ever wondered how to possibly go live with a campaign at such short notice, then the answer is by outsourcing visual merchandising. We have the experience and infrastructure to handle complex logistics, as demonstrated by our successful partnership with OnePlus. We can manage installation across multiple locations, ensuring consistency and brand adherence in every store.

‍The best visual merchandising companies stay ahead of the curve with the latest technology. With our in-house technological capability: 1Channel, we provide, dashboards with every datapoint that you might need for better visual presence. 

‍Managing a large network of stores can be a logistical nightmare. Outsourcing visual merchandising to a single point of contact can streamline communication and ensure standardization of your visual merchandise across the country.‍

‍Keeping our finger on the pulse of the retail industry and what is going on in the market. 1Channel provides us with knowledge of competitor visibility and upcoming styles to create displays that set your brand apart.

‍On first look, this may look like a no-brainer. But managing inventory for 10,000+ outlets in 1,100 towns across 9 states can become a tiresome job. We streamline the process of integrating VM plans with inventory management, ensuring displays are kept up-to-date and that stock is available. Check out how we built Visual Rigor for Samsung with our skills.

Conclusion

Outsourcing visual merchandising services offers significant strategic advantages that go beyond simple cost savings. From accessing specialized expertise and nationwide talent pools to leveraging cutting-edge technology and streamlined logistics, the benefits compound to create a substantial competitive advantage in retail.

Key Takeaways:

• Expert visual merchandisers bring 17+ years of experience in lighting, layout, and product placement
• Nationwide talent networks eliminate geographical limitations and provide regional market insights
• Cost savings come from eliminating hiring, training, and management overhead
• Scalable infrastructure enables rapid campaign deployment across multiple locations
• Technology integration through platforms like 1Channel provides real-time visibility and data-driven insights

Partner with an experienced visual merchandising agency to transform your retail presence and drive measurable business results.

Frequently Asked Questions

1. What types of businesses benefit most from outsourcing visual merchandising?
Retail brands with multiple store locations, consumer electronics companies, fashion retailers, FMCG brands, and any business requiring consistent visual presentation across numerous outlets benefit significantly from outsourced VM services.

2. How quickly can an outsourced VM team deploy a new campaign?
With established infrastructure and trained teams, new campaigns can be deployed across thousands of locations within days. Channelplay has demonstrated capability to execute overnight deployments for brands like OnePlus.

3. What cost savings can I expect from outsourcing visual merchandising?
Savings vary by scale, but businesses typically save 20-40% compared to maintaining in-house teams when factoring in hiring, training, management overhead, and technology investments.

4. How do you ensure consistency across different store locations?
Through standardized training programs, detailed planograms, real-time monitoring via 1Channel technology, quality control audits, and dedicated account management ensuring brand guidelines are followed.

5. Can outsourced VM services handle seasonal and promotional campaigns?
Yes, scalability is a core advantage. Outsourced teams can rapidly scale up for festive seasons, product launches, or promotional campaigns and scale down during regular periods.

6. What technology tools are used to manage visual merchandising across locations?
1Channel provides comprehensive dashboards with real-time tracking, competitor visibility analysis, inventory integration, photo documentation, and performance analytics for data-driven decision making.