A Nationwide Competitive Price Index Across 300+ Tyre SKUs

JK Tyre needed a comparable view of competitive pricing across a portfolio where product size, application, and segment differences make direct comparisons difficult. Channelplay structured SKU-level market data into a nationwide price intelligence view.

The Business Question

The objective was to understand competitive positioning across passenger-car and truck-and-bus tyre variants. Raw price collection alone would not answer that question; products first had to be organised so that like-for-like comparisons could be made.

Research Scope

The study benchmarked more than 300 SKUs across five brands and seven segments. Pricing data was mapped by relevant brand, size, and segment attributes to create a consistent comparison structure.

Channelplay's Approach

Channelplay collected and normalised the SKU-level data before constructing the competitive view. Naming and portfolio differences were reconciled so that price positions and overlap zones could be assessed across the researched set.

Research Output

The resulting nationwide price index showed how competing products were positioned across sizes and segments. It also exposed areas where portfolios overlapped, helping the brand team see where pricing decisions required closer attention.

Outcome

The structured index converted a fragmented product and pricing landscape into a clearer basis for competitive pricing and portfolio decisions. It was designed as decision support for the researched market and period, rather than as a permanent statement of market prices.

Prices and competitive positions change over time. Findings should be read in the context of the supplied research period and scope.

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