84% Adoption Interest for Bosch's EV Battery Ecosystem Concept

Bosch wanted to understand the desirability of a unified EV battery ecosystem platform across first-life and second-life use cases. Channelplay designed a mixed-method study to test the proposition with the stakeholders whose participation would determine whether the concept could work in practice.

The Business Question

The research needed to move beyond general enthusiasm for electric mobility. It had to examine adoption interest, barriers, traceability needs, and preferred engagement channels across the different groups that participate in the battery ecosystem.

Research Scope

The study reached more than 300 stakeholders across six ecosystem segments. It combined face-to-face interviews with a Pan-India web survey so that the proposition could be explored in depth and then tested across a wider respondent base.

Channelplay's Approach

A common research structure was used across respondent groups while allowing the interview and survey formats to capture different kinds of evidence. Responses were organised around first-life and second-life use cases, perceived value, participation barriers, traceability, and communication preferences.

What the Evidence Showed

The study documented 84% interest in platform adoption within the researched sample. It also clarified the issues that could influence actual participation, including the need for traceability and the channels through which stakeholders preferred to engage.

Outcome

Channelplay translated the respondent evidence into a clearer view of proposition desirability and the conditions required for adoption. This gave Bosch a more grounded basis for evaluating the ecosystem concept and shaping subsequent product and engagement decisions.

Findings reflect the supplied research brief and respondent sample. They should be interpreted in that context and do not guarantee future market adoption.

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