99% Audit Compliance Across Vivo's Pan-India Retail Network

Vivo needed a consistent view of how campaign materials and retail standards were being executed across a large Pan-India store network. Channelplay designed a retail audit programme that converted store visits into quality-checked, campaign-wise evidence for action.

The Business Requirement

The programme had to assess POSM visibility across outshop, inshop, and Vivo Zone environments while also recording branding, store identity, POSM hygiene, and the condition of campaign materials. The scale of the network made a common evidence and reporting model essential.

Audit Scope

The engagement covered more than 25,000 stores across 24 states. Each audit used a structured scorecard so that field observations could be compared at store, campaign, and state level rather than remaining as isolated photographs or anecdotal feedback.

Channelplay's Approach

Auditors captured campaign-wise retail evidence against the agreed parameters. Every submission moved through a quality-control process before approved data reached reporting. This helped maintain consistency across a broad field network and reduced the risk of incomplete or unusable audit records.

Reporting and Actionability

Power BI reporting brought the approved evidence into state- and store-level views. The resulting scorecards allowed teams to identify lower-performing locations, compare execution patterns, and focus corrective action where it was needed.

Outcome

The programme reported 99% audit compliance and gave Vivo a structured view of POSM visibility and campaign execution across its retail network. The value of the programme was not just the visit volume; it was the ability to turn a very large evidence stream into comparable, decision-ready reporting.

Results reflect the scope and period documented in Channelplay's credentials and do not guarantee future programme outcomes.

Explore Channelplay's mystery shopping and retail audit services or the broader Audits & Research practice.