Halved Attrition and Quadrupled the Sales Team for Motorola

Motorola, a leading global communications technology company, faced significant challenges in building and maintaining an effective sales team. Through Channelplay's strategic recruitment and team management solutions, Motorola achieved remarkable results: halving their attrition rates while simultaneously quadrupling their sales team size.

The Challenge

Motorola was experiencing high attrition rates in their sales force, which was hampering their ability to scale operations and maintain consistent performance. They needed a partner who could not only recruit quality sales professionals but also implement strategies to improve retention and team performance.

Why Channelplay?

Our expertise in sales force recruitment, combined with proven retention strategies and comprehensive team management capabilities, made us the ideal partner for Motorola's ambitious goals.

Our Approach

We implemented a comprehensive strategy that addressed both recruitment and retention:

1. Strategic Recruitment: Developed targeted recruitment strategies to identify and attract high-quality sales professionals who aligned with Motorola's culture and objectives.

2. Retention Programs: Implemented comprehensive retention strategies including career development, performance recognition, and engagement initiatives.

3. Performance Management: Established robust performance management systems to ensure team effectiveness and continuous improvement.

4. Cultural Integration: Ensured seamless integration of new team members with Motorola's values and working culture.

Results

The partnership delivered transformational results for Motorola:

50% Reduction in Attrition: Successfully halved attrition rates through targeted retention strategies and improved employee engagement.

4x Team Growth: Quadrupled the sales team size while maintaining quality standards and performance levels.

Enhanced Performance: Improved overall team performance and productivity through better recruitment and management practices.

Sustainable Growth: Established sustainable systems for continued team growth and development.

This success story demonstrates Channelplay's ability to solve complex human resource challenges while driving significant business growth and operational improvements.