Channelplay partnered with Lenskart, India's leading eyewear retailer, to deliver comprehensive maintenance services across their vast retail network. Our mission was to ensure seamless store operations through rapid-response maintenance support, helping Lenskart maintain its position as the premier destination for eyewear shopping in India.
The Challenge
With over 500 stores spread across 100+ cities in India, Lenskart faced the complex challenge of maintaining consistent store quality and operational efficiency. They needed a partner who could handle diverse maintenance requirements—from furniture repairs to electronics troubleshooting—while ensuring minimal disruption to their retail operations.
Our Solution
Channelplay deployed a comprehensive retail maintenance framework tailored to Lenskart's unique requirements:
- Dedicated Response Teams: Established city-wise maintenance teams capable of addressing issues within hours of reporting
- Multi-Service Expertise: Trained technicians proficient in furniture maintenance, fixture repairs, electronics servicing, and civil work
- Digital Ticketing System: Implemented a cloud-based maintenance management platform for real-time issue tracking and resolution
- Preventive Maintenance: Conducted regular store audits to identify and address potential issues before they impact operations
- Visual Merchandising Support: Ensured all display fixtures and lighting systems maintain optimal functionality for product presentation
The Impact
Our partnership delivered exceptional results for Lenskart's retail operations:
- Achieved 95% ticket closure rate within 3-day TAT, ensuring minimal store downtime
- Successfully managed maintenance for 500+ stores across 100+ cities with consistent service quality
- Reduced overall maintenance costs by 30% through preventive maintenance and efficient resource allocation
- Maintained 99.5% store uptime, contributing to enhanced customer experience
- Handled 10,000+ maintenance tickets annually across furniture, fixtures, electronics, and civil categories
Why This Matters
This success story demonstrates Channelplay's capability to deliver enterprise-scale retail maintenance services with unmatched efficiency. Our ability to maintain a 3-day TAT across such a vast network showcases our operational excellence and commitment to keeping retail spaces running smoothly. For retail chains looking to optimize their store maintenance operations, this partnership serves as a benchmark for what's achievable with the right maintenance partner.
"Channelplay has been instrumental in maintaining our store infrastructure across India. Their 3-day TAT commitment and comprehensive maintenance services ensure our customers always experience Lenskart stores at their best." - Operations Head, Lenskart



