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In the fast-paced electronics retail industry, every missed opportunity means lost revenue. A cluttered store, unclear pricing, or an untrained sales rep could drive customers straight to your competitor.
The Key Retail Audit Metrics That Drive Sales
A well-maintained store speeds up customer decision-making. Here’s what we evaluate:
2. Share of Visibility Audits – Are You Winning the Shelf Battle?
- Branding Elements: Placement of exterior & interior branding
- Product Display: Share of shelf vs. competitors
- Counter Space: Are you getting a fair share?
Inconsistent pricing can kill customer trust. Our mystery audits assess:
4. Sales Representative Audit – Is Your Team Making or Breaking Sales?
- Product Knowledge & Technical Expertise
- Brand Recommendation Patterns – Do they push competitors over you?
- Customer Interaction & Grooming Standards
- Proactiveness in assisting customers
Also check out: How Mystery Shopping & Audits Can Help Tackle Competition in Retail?