Pan-India Signage & In-Shop Branding Deployment

We deploy a wide range of retail signage including ACP boards, glow sign boards (GSB), acrylic signage, acrylic flanges, lit fabric boxes, glass branding, wall branding, facade branding, nonlit signage, and in-shop branding elements. Each project is tailored to the brand's store format, location type, and visual identity guidelines.

In-shop branding covers all visual branding elements inside and on the exterior of a retail store — including glass branding, wall branding, facade branding, ACP signage, glow sign boards, acrylic flanges, lit fabric boxes, and vinyl applications. The goal is to create a consistent, on-brand experience at the point of purchase that reinforces brand recall and drives conversions.

In-shop branding refers to semi-permanent or permanent branding installations — signage, wall graphics, glass branding, facade boards — that define the store's brand identity. Visual merchandising focuses on product display, shelf layout, planograms, and promotional materials that change frequently. Both work together to create a strong retail presence, and Channelplay offers services across both.

Signage refers to semi-permanent or permanent branding elements like ACP boards, glow sign boards, acrylic signage, glass branding, wall branding, and facade branding — typically fabricated and installed at the store. POSM (Point of Sale Materials) refers to lighter, often temporary materials like danglers, wobblers, standees, and shelf strips that are placed inside the store for promotional visibility. Channelplay handles both, but they are distinct services with different execution workflows.

We operate across 1,500+ cities in India — covering metros, tier-2, and tier-3 towns. Whether your stores are in Guwahati, Madurai, Jammu, or anywhere in between, we have local installation teams and vendor networks to ensure consistent execution regardless of location.

Turnaround depends on scale and signage type. A single-store installation can be completed in 2–3 days. Multi-city rollouts across 500+ stores typically take 30–45 days. We have completed rollouts of 1,600+ stores in 45-day cycles for brands like Usha, and manage ongoing new-store branding for Lenskart across 350+ cities.

We use a single national rate card, standardised fabrication specifications, and a centralised project coordination team. Every installation is photo-documented and tracked through our 1Channel platform — giving you real-time visibility into completion status, quality validation, and store-level data across all locations.

Yes. We coordinate the full cycle — from production planning and vendor management to on-ground installation and quality validation. You do not need to manage separate fabrication and installation vendors. We handle everything under one rate card with a single point of accountability.

Yes. We execute in-shop branding across exclusive brand outlets, multi-brand retail stores, dealer showrooms, franchise stores, and modern trade formats. Each store format has different requirements — wall space, glass area, facade dimensions — and we adapt the branding execution accordingly while maintaining brand consistency.

Yes. Many of our engagements are multi-year programs. For example, we have been managing store branding for Lenskart for over 5 years and signage rollouts for HMD for over 4 years. We support ongoing new-store branding, seasonal refreshes, rebranding cycles, and damaged signage replacement. We also offer retail in-store maintenance services to keep your signage and fixtures in top condition.

Cost depends on the type of branding elements (ACP, glass vinyl, wall graphics, glow sign boards), number of stores, city tiers, and store dimensions. We provide a single national rate card so you get uniform pricing regardless of location. Share your store count and cities through our contact page for a detailed quote.

Reach out through our contact page with your requirements — including the type of signage or in-shop branding, number of stores, and cities. Our team will get back to you with a detailed proposal, timeline, and rate card.