About Channelplay

Almost everything we do involves selling, or creating a better environment for selling, or providing an enabler for selling.

Our Technology Solutions provide users cutting edge tools to increase sales or provide great customer experience.

Our Sales Outsourcing and Sales Training services ensure the availability of appropriate human resources for selling, our Visual Merchandising and Loyalty Programs help us create effective and motivated retail environments. Further, our Mystery Shopping and Market Research services help measure performance and drive improvements.

OUR VALUES

We have two values – Integrity & Entrepreneurship. Integrity is not just ethical conduct, but holding ourselves to high standards for the work we do and the results we produce. Our entrepreneurship makes us constantly innovate to improve and grow.

Through practicing these values, we aim to be one of India's best channel management companies so that we can provide meaningful work experiences and growth opportunities to our people, and deliver great value to our clients.

People

Business competency and execution capability across channels and industries are the key criteria on which we've built our team. Our management team comes from companies known for their execution excellence, have worked for multiple demanding clients in Channelplay, and are motivated and incentivized through our entrepreneurial culture and reward systems to deliver their best.

Our field teams are selected through a rigorous process, and we provide best-in-industry HR environment to attract and retain talent.

Process

We start programs of hundreds of people within weeks, our people deliver millions of transactions a month, and our support functions serve thousands of people across hundreds of cities. Market visits, stock & order, VM, retail audits, claims processing, asset deployment and dozens of other critical activities are run through processes that are battle tested for the world's most demanding clients. We create processes that are replicable, measurable and closed loop - and process based execution is the only way of doing business at Channelplay.

Technology

If you cant measure, you cant manage it. If your data is not reliable, you'll spend more time arguing on data than managing your business. Realization of these facts, and the unavailability of existing solutions was the key driver for starting Channelplay.

We deploy technology to measure performance reliably, transparently and in real time; and to plan, execute and improve basis metrics. We're proud that 1Channel is not only the heart of our operation, but also trusted by dozens of clients to manage their own operations.

Sales Force Automation Solution for one of India’s Leading Cement Producers

Retailer On-boarding for one of India's biggest UPI Payment Gateways

Training Program for Flipkart Authorized partners

Distributor Satisfaction Study for Mars

Visual Merchandising for Acer

Mobile App based Loyalty Program for an FMCG brand

An SFA-enabled Growth Story for an Indian Cosmetic Brand

A Fashion Retailer Appoints Channelplay as their Mystery Shopping Agency

Deployment of Non Lit Flex Boards for Paytm Payments Bank

Fabricator Loyalty Program for a Steel Company

Mosaic Appoints Channelplay as Digital Signage Partner for Retail

Field Force Automation for an Importer of Leading Global Salon and Beauty Product Brands

Flipkart Signs up Channelplay as their Market Research Agency

Xiaomi Appoints Channelplay as their Mystery Shopping Agency

Influencer Loyalty Program for a Sanitaryware brand

Lighting Automation Brand Appoints Channelplay as their Market Research Agency

India No.1 Smartphone Brand Appoints Channelplay as their Mystery Shopping Agency

Employee Rewards Program for a Sanitaryware company

POSM Installation for Paytm Bank

Global Home Appliances Brand Streamlines In-Store Sales Operation in UAE using 1Channel SFA

Visual merchandising and Signage deployment for Shell

In-Store Promoter Management solution for a leading Indian Smartphone / Smart TV brand

World’s leading bank appoints Channelplay as their Mystery Shopping agency

USAEC Signs up Channelplay as their Market Research Agency

Consumer Reward Campaign 2.0 for Customers of Printers

Field Force Automation for a Multi-national Pharmaceutical Skin Care Brand

Market Mapping Activity to Build a Loyalty Rewards Program for a Cement Company

Whatsapp Business Signs up Channelplay as their Market Activation Agency

Sales Force Automation for an Indian Eye Hospital Group

Visual Merchandising & Branding for Airtel Payments Bank

In shop Branding for Michelin

India's No. 1 Smartphone Brand Appoints Channelplay as their Retail Audit Agency

Sportswear brand Proline Signs up Channelplay as their Market Research Agency

Mechanic Loyalty Rewards Program for Auto Parts Retailers

Sales Force Automation Solution for a Leading Home Appliances Company in UAE

Developer Loyalty Rewards Program for a Tech Company

India’s Leading Tyre Brand Appoints Channelplay as their Mystery Shopping Agency

E-Commerce Leader Signs up Channelplay as their Market Research Agency

Sales Force Automation for a Leading Health Diagnostic Service Company

In shop Branding & Signage Deployment for TI Cycles

Targeted Communication To Drive Engagement In Trade Loyalty Program

Laljee Godhoo Signs up Channelplay as their Market Research Agency

Sales Force Automation for a Global FMCG Giant in Kuwait

POSM Deployment at ATMs for McCann Worldgroup

Premium Lifestyle Brand Appoints Channelplay as their Mystery Shopping Agency

Rushil Decor Signs up Channelplay as their Market Research Agency

Rewards Program for Customers of Leading Automobile Brand

Sales Force Automation for a Leading Distributor of Global Mother & Baby Care Brands

Mystery Shopping for a Contact Lens Brand

ISB & GSB Branding for Lenovo India

Festive Rewards Program For Customers Of Automobiles

Sales Force Automation for Leading Mobile Phone and Accessories Distributor in UAE

ISB & GSB Activity for Arvind Mills

Mystery Shopping for a Value Fashion Retail Brand

Retailer Loyalty Rewards Program for Auto Parts Retailers

Market Research Interviews for a Menswear Brand

Sales Force Automation for an Indian Mobile Accessories Brand

Seller Satisfaction Surveys for An E-Commerce Marketplace

Mystery Shopping for a Realty Developer

In shop & Outdoor Branding for Ariston Thermo

Retailer Loyalty Program for Bathroom Product Stores

Mystery Shopping for a Luxury Watch Brand

Bulk Hiring for a Multi Brand Mobile Retail Start-up

Store Staff Hiring for Royal Enfield

In-store Staff Recruitment for Apple's Exclusive Stores

Sales Force Automation for a leading Mother & Baby Care Brand

Hiring for a Pilot Project of a Recognized Optical Fiber based ISP

Lucky Draw Campaign for Automobile Customers through Mobile App

In Store VM for Hero Moto Corp

Sales Force Automation Solution for Primacy Industries

Mystery Shopping for a Luxury Watch Brand

Consumer Research for a Real-Estate Developer

Asset Tagging Activity for CHOICe Life Insurance Company

Consumer Loyalty Program for Customers of Premium Camera Lens

Location Analysis for a Food Service Company

Visual Merchandising for Huawei

Sales Force Automation for a new FMCG brand in Tamil Nadu

Consumer Research for a Food Processing Company

Distributor Operations Audits for HMD Global

Mobile App Based Loyalty Solution for Sales Force of a Stationery Company

Dealer Enrolment & VM Activity for Tally Softwares

Sales Force Automation for a Leading FMCG Distributor in Morocco

Mystery Shopping for a Real Estate Developer

Mobile App based Loyalty Solution for Sales Force of an Electrical Company

In Store VM for PhonePe

Sales Force Automation for Hemas India - a FMCG Company

Mystery Shopping at Banks for an NBFC

Seller Study on Financing Solutions for an E-commerce Marketplace

Business Improvement & Expansion Research for an FMCG Company

Mystery Shopping in Education Sector

In Shop Branding & Signage Deployment for Carlsberg

Plumber Rewards program for Sanitary ware brand

Sales Force Automation for a Famous Liquor Brand in Kenya

Channel Loyalty Program for Monitor and Laptop multi-brand stores

Competition Visibility Mapping for Lenovo

Sales Force Automation for Colgate Palmolive, Morocco

Advertising Campaign Research for a Hospital Chain

Family Engagement Activity for Electrician Loyalty Program

Visual Merchandising for Timex Group

Glow Sign Board Maintenance for Samsung

Product Planogram & POP Display for Titan

Customer Care Call Center Benchmarking for an E-commerce Marketplace

Plumber Loyalty Program for Leading Sanitary Ware Company

Service Center Mystery Shopping for a Leading Smartphone Brand

Mystery Shopping Software for Enabling Retail Academy

Sales Force Automation for DKT International, Myanmar

Retailer Segmentation for a FMCG Brand

Mystery Shopping for a Hospital Chain

In Shop Branding for Tally

Festive Trade Scheme for Stationery Dealers

Mystery Shopping Software for a Russian Client

Lit Hanger Deployment for LAVA Mobile Phones

Market Research through Observation & Customer Feedback for a Payment Solutions Provider

Mystery Shopping for an Apparel Brand

Dealer Loyalty Program for a Mattress Brand

Mystery Shopping Software for an Australian Client

Sales Force Automation for an Indian Fresh Juice Startup

Sales Force Automation for Sales Promoters in Saudi Arabia

Store Planogram Audit & Implementation For Lenovo

Mystery Shopping Software for a Slovenian Client

Market Research & Mapping for Vehicle Tracking System

Mystery Shopping for a Restaurant Chain

POSM Display Campaign for Livpure Water Purifiers

Scratch Card Campaign for Customers of Leading Automobile Brand

Visual Merchandising for Akzonobel

Process Benchmarking for an E-commerce Marketplace

Mystery Shopping for a Sportswear Brand

Trade Loyalty Program for Laptop Brand Exclusive Stores

Mystery Shopping Software for a Canadian Client

SFA Solution for Stanley Black & Decker - UAE

Fixture Installation for Micromax Consumer Durable Retail

Influencer Loyalty Program for Electricians

Market Sizing for a Financial Services Company

Mystery Shopping for a Tyre Brand

1View Mystery Shopping Software for Company in Hong Kong

SFA Solution for Herbal Essentials - UAE

MOP Audits for a Sanitaryware Brand

Consumer Reward Campaign for Customers of Premium Printers

Mystery Shopping Software for Cambodian Client

SFA for Sales Promoters in UAE

Indoor Branding Changeover for Abu Dhabi Commercial Bank

Mystery Shopping Software for a Caribbean Client

POP Display Campaign for Canara HSBC Oriental Bank of Commerce

Mystery Shopping for a Spa Chain

Focus Group Study for a Water Purifier Manufacturer

Trade Loyalty Program for a Stationery Brand

Sales Force Automation Solution for Tata Swach

Lucky Draw Campaign for Automobile Customers

Sales Force Automation Solution for Periyar Polymers

POP Display Campaign for TVS

Retailer Loyalty Program for Bathroom Product Stores

POP Display Campaign for Infocus

1View for Mystery Shopping Company in Kenya

Tracking In-Store Merchandising for Future Retail Group

Mystery Shopping for a Playschool Chain

Market Research on Vehicle Insurance Adoption Behavior

Inventory Audit Software for Warehouse Audit

Mystery Shopping Software for Spa Chain Audits

Channel Loyalty Program for Electric Parts Retailers

Sales Force Automation for Brother International UAE

Glow Sign Board & In Shop Branding For Timex

Mystery Shopping Software for Eye Care Audits

Market Survey for Packaged Foods Company

Mystery Shopping at Car Showrooms

Sales Force Automation for 3M UAE

Service Center Customer Research for Smartphone Brand

POP Display Campaign for Grohe

Mystery Shopping Software for Visibility Audits

Retail Loyalty Program for Kelloggs

Sales Force Automation for Nigeria

Sales Force Automation for UAE, Saudi Arabia, Qatar & Kuwait

Mystery Shopping Software for Jewelry Store Audits

Mystery Shopping Software for Apparel Store Audits

Inventory Audit Software for DTH Company Audits

Field Sales Attendance Tracking for Gold Fogg

Mystery Shopping Software for Restaurant Audits

Market Sizing Research for Breakfast Cereals

In Shop Branding For Bajaj Auto

Market Entry Strategy for Home Automation Segment

1Channel App for Portronics Secondary Sales Automation

Lucky Draw Campaign for Mattress Customers

Mystery Shopping for a Footwear Brand

Mystery Shopping for a Hearing-Aid Brand

Mystery Shopping for an Automotive Battery Brand

Visibility Audit for a Payment Services Brand

Business Improvement Research for a Food Retail Company

Mystery Shopping of Retail Stores at Airport

Visibility Audit for a Luxury Sanitaryware Brand

Mystery Audit for a Jewelry Brand

Mystery Audit for an Amusement Park Brand

Stock Audit for a DTH Services Brand

Mystery Audit for an Electronics Brand

App and Software to manage Primary & Secondary Sales for Tropolite

Salesman Tracking and Automation app for AO Smith

Field Sales Executive Outsourcing for Electronics Brand

Sales Executive Outsourcing for Footwear Brand

Training Operations Management For A Technology Multinational

1Channel for Visual Merchandising Management at Tata DOCOMO

Mystery Shopping For A Startup Dealing In Used Two-Wheelers

Training Operations Management For A Consumer Electronics Major