About Us

Our Mission

Selling. Everyone seems to hate it. People hate being sold to, and most sellers also only seem to do it grudgingly. Yet, every single person in the world makes a living because things get sold. Might as well do it better.

We exist to help people sell better. When people sell better, customers have pleasant experiences, sellers have better careers, their companies have richer shareholders, economies do better and countries progress.

That's Channelplay's raison d'etre.

Our Business

Almost everything we do involves selling, or creating a better environment for selling, or providing an enabler for selling.

Our Technology Solutions provide users cutting edge tools to increase sales or provide great customer experience.

Our Sales Outsourcing and Sales Training services ensure the availability of appropriate human resources for selling, our Visual Merchandising and Loyalty Programs help us create effective and motivated retail environments. Further, our Mystery Shopping and Market Research services help measure performance and drive improvements.

OUR VALUES
 

We have two values – Integrity & Entrepreneurship. Integrity is not just ethical conduct, but holding ourselves to high standards for the work we do and the results we produce. Our entrepreneurship makes us constantly innovate to improve and grow.

Through practicing these values, we aim to be one of India's best channel management companies so that we can provide meaningful work experiences and growth opportunities to our people, and deliver great value to our clients.

Our Success Drivers

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People

Business competency and execution capability across channels and industries are the key criteria on which we've built our team.  Our management team comes from companies known for their execution excellence, have worked for multiple demanding clients in Channelplay, and are motivated and incentivized through our entrepreneurial culture and reward systems to deliver their best.

Our field teams are selected through a rigorous process, and we provide best-in-industry HR environment to attract and retain talent.
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Process

We start programs of hundreds of people within weeks, our people deliver millions of transactions a month, and our support functions serve thousands of people across hundreds of cities. Market visits, stock & order, VM,  retail audits, claims processing, asset deployment and dozens of other critical activities are run through processes that are battle tested for the world's most demanding clients. We create processes that are replicable, measurable and closed loop - and process based execution is the only way of doing business at Channelplay.
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Technology

If you cant measure, you cant manage it. If your data is not reliable, you'll spend more time arguing on data than managing your business. Realization of these facts, and the unavailability of existing solutions was the key driver for starting Channelplay.

We deploy technology to measure performance reliably, transparently and in real time; and to plan, execute and improve basis metrics. We're proud that 1Channel is not only the heart of our operation, but also trusted by dozens of clients to manage their own operations.

Our Work

Consumer Research for a Food Processing Company
Distributor Operations Audits for HMD Global
Mobile App Based Loyalty Solution for Sales Force of a Stationery Company
Dealer Enrolment & VM Activity for Tally Softwares
Sales Force Automation for a Leading FMCG Distributor in Morocco
Mystery Shopping for a Real Estate Developer
Mobile App based Loyalty Solution for Sales Force of an Electrical Company
In Store VM for PhonePe
Sales Force Automation for Hemas India - a FMCG Company
Mystery Shopping at Banks for an NBFC
Seller Study on Financing Solutions for an E-commerce Marketplace
Business Improvement & Expansion Research for an FMCG Company
Mystery Shopping in Education Sector
In Shop Branding & Signage Deployment for Carlsberg
Plumber Rewards program for Sanitary ware brand
Sales Force Automation for a Famous Liquor Brand in Kenya
Channel Loyalty Program for Monitor and Laptop multi-brand stores
Competition Visibility Mapping for Lenovo
Sales Force Automation for Colgate Palmolive, Morocco
Advertising Campaign Research for a Hospital Chain
Family Engagement Activity for Electrician Loyalty Program
Visual Merchandising for Timex Group
Glow Sign Board Maintenance for Samsung
Product Planogram & POP Display for Titan
Customer Care Call Center Benchmarking for an E-commerce Marketplace
Plumber Loyalty Program for Leading Sanitary Ware Company
Service Center Mystery Shopping for a Leading Smartphone Brand
Mystery Shopping Software for Enabling Retail Academy
Sales Force Automation for DKT International, Myanmar
Retailer Segmentation for a FMCG Brand
Mystery Shopping for a Hospital Chain
In Shop Branding for Tally
Festive Trade Scheme for Stationery Dealers
Mystery Shopping Software for a Russian Client
Sales Force Automation for an Indian Cosmetics Brand
Lit Hanger Deployment for LAVA Mobile Phones
Market Research through Observation & Customer Feedback  for a Payment Solutions Provider
Mystery Shopping for an Apparel Brand
Dealer Loyalty Program for a Mattress Brand
Mystery Shopping Software for an Australian Client
Sales Force Automation for an Indian Fresh Juice Startup
Sales Force Automation for Sales Promoters in Saudi Arabia
Store Planogram Audit & Implementation For Lenovo
Mystery Shopping Software for a Slovenian Client
Market Research & Mapping for Vehicle Tracking System
Mystery Shopping for a Restaurant Chain
POSM Display Campaign for Livpure Water Purifiers
Scratch Card Campaign for Customers of Leading Automobile Brand
Visual Merchandising for Akzonobel
Process Benchmarking for an E-commerce Marketplace
Mystery Shopping for a Sportswear Brand
Trade Loyalty Program for Laptop Brand Exclusive Stores
Mystery Shopping Software for a Canadian Client
SFA Solution for Stanley Black & Decker - UAE
Fixture Installation for Micromax Consumer Durable Retail
Influencer Loyalty Program for Electricians
Market Sizing for a Financial Services Company
Mystery Shopping for a Tyre Brand
1View Mystery Shopping Software for Company in Hong Kong
SFA Solution for Herbal Essentials - UAE
MOP Audits for a Sanitaryware Brand
Consumer Reward Campaign for Customers of Premium Printers
Mystery Shopping Software for Cambodian Client
SFA for Sales Promoters in UAE
Indoor Branding Changeover for Abu Dhabi Commercial Bank
Mystery Shopping Software for a Caribbean Client
POP Display Campaign for Canara HSBC Oriental Bank of Commerce
Mystery Shopping for a Spa Chain
Focus Group Study for a Water Purifier Manufacturer
Trade Loyalty Program for a Stationery Brand
Sales Force Automation Solution for Tata Swach
Lucky Draw Campaign for Automobile Customers
Sales Force Automation Solution for Periyar Polymers
POP Display Campaign for TVS
Retailer Loyalty Program for Bathroom Product Stores
POP Display Campaign for Infocus
1View for Mystery Shopping Company in Kenya
Tracking In-Store Merchandising for Future Retail Group
Mystery Shopping for a Playschool Chain
Market Research on Vehicle Insurance Adoption Behavior
Inventory Audit Software for Warehouse Audit
Mystery Shopping Software for Spa Chain Audits
Channel Loyalty Program for Electric Parts Retailers
Sales Force Automation for Brother International UAE
Glow Sign Board & In Shop Branding For Timex
Mystery Shopping Software for Eye Care Audits
Market Survey for Packaged Foods Company
Mystery Shopping at Car Showrooms
Sales Force Automation for 3M UAE
Service Center Customer Research for Smartphone Brand
POP Display Campaign for Grohe
Mystery Shopping Software for Visibility Audits
Retail Loyalty Program for Kelloggs
Sales Force Automation for Nigeria
Sales Force Automation for UAE, Saudi Arabia, Qatar & Kuwait
Mystery Shopping Software for Jewelry Store Audits
Mystery Shopping Software for Apparel Store Audits
Inventory Audit Software for DTH Company Audits
Field Sales Attendance Tracking for Gold Fogg
Mystery Shopping Software for Restaurant Audits
Market Sizing Research for Breakfast Cereals
In Shop Branding For Bajaj Auto
Market Entry Strategy for Home Automation Segment
1Channel App for Portronics Secondary Sales Automation
Lucky Draw Campaign for Mattress Customers
Mystery Shopping for a Footwear Brand
Mystery Shopping for a Hearing-Aid Brand
Mystery Shopping for an Automotive Battery Brand
Visibility Audit for a Payment Services Brand
Business Improvement Research for a Food Retail Company
Mystery Shopping of Retail Stores at Airport
Visibility Audit for a Luxury Sanitaryware Brand
Mystery Audit for a Jewelry Brand
Mystery Audit for an Amusement Park Brand
Stock Audit for a DTH Services Brand
Mystery Audit for an Electronics Brand
App and Software to manage Primary & Secondary Sales for Tropolite
Salesman Tracking and Automation app for AO Smith
Field Sales Executive Outsourcing for Electronics Brand
Sales Executive Outsourcing for Footwear Brand
Training Operations Management For A Technology Multinational
1Channel for Visual Merchandising Management at Tata DOCOMO
Mystery Shopping For A Startup Dealing In Used Two-Wheelers
Training Operations Management For A Consumer Electronics Major
In-Store Branding For An Electronics Brand
Training Operations Management For A Consumer Electronics Brand
Mystery Audit For A Spa Chain
Market Mapping & Strategy Formulation For Tyre Market Entry
Retail Stock Audit for a Smartphone Brand
In-Store Visual Merchandising
Stock Audit For A Consumer Electronics Brand
Sales Management For A Consumer Electronics Brand
Warehouse Stock Audit For An IT Brand
Channel Sales Management For A Navigation Device Brand
Festive Campaign For Laptop Consumers
Visibility Audit For An Apparel Brand
Market Entry Strategy For A Food Startup
Lucky Draw Campaign For Mobile Phone Consumers
Visual Merchandising For An FMCG Brand
Visibility Audit For A Consumer Electronics Major
Retail Sales Promoters For A Lifestyle Brand
Market Feasibility Study For Soft Drinks Segment
Brand Visibility Audit For An IT Brand
1Channel for In-Store Sales monitoring for Apple
Partner Profiling For An IT Brand
Visibility Audit For Electronics Brand
1Channel for In-store Sales Management for Microsoft
Festive Campaign for Mobile Phone Consumers
Seller Acquisition For A B2B Online Marketplace
In-Store Branding For An Automotive Brand
Franchise Audit For A Global IT Player
Sales Management For A FMCG Major
Technician Incentive Program For An Air Conditioner Brand
Channel Sales Management For A Smartphone Brand
1Channel for Secondary Sales Management for Panasonic
Voice Of Sellers For A Major Online Marketplace
Mystery Shopping For An Apparel Brand
1Channel for Secondary Sales Management for Orient Electricals
Trade Research For A Liquor Major
Mystery Shopping For A Petrochemical Brand
1Channel for Visual Merchandising Management for Idea Mobiles
Price Check Audit For A Sanitaryware Brand
E-commerce Support Specialist Training Program
In-Store Training
Visual Merchandising For A Consumer Electronics Giant
Sales Force Outsourcing For A Software Major
Contractor Loyalty Program For A Steel Manufacturer
Trade Satisfaction Survey For A Leading FMCG Company
PoSM Design & Production For A Footwear Brand
Mystery Shopping For A Food Chain
Seller Acquisition For A Hyperlocal Marketplace
Online Training Modules For A Fire Safety Brand
Seller Acquisition For An E-Commerce Major
Visual Merchandising For A Footwear Brand
Seller Acquisition and Account Management
Retail Promoters For A Mobile Brand
Salesmen Incentive Program For An Apparel Brand
Retailer Insights About An Entertainment Content Package
Mystery Audit For A Healthcare Brand
Capability Building Program For In-Store Promoters
Fixture Maintenance For A Consumer Electronics Brand
Feet on Street For A Global Adhesive Brand
Partner Loyalty Program For A Consumer Electronics Brand
Product & Process Benchmarking
Price Check Audit For An Electronics Brand
Online Training For The Field Sales Force
Visual Merchandising For A Consumer Electronics Brand
In Store Demonstrators For A Mobile Phone Major
Retailer Loyalty Program For A Smartphone Brand
Client Satisfaction Survey For A Logistics Major
Mystery Shopping For An E-Commerce Player
Seller Acquisition For An Online Marketplace
In-Store Product Training
In-Store Fixture Maintenance & Management
Outsourced Sales Team For Software Major
Channel Loyalty Program For A FMCG Major
Product Assessment For A New Smartphone Variant
Mystery Shopping For A Cinema Brand
Seller Acquisition For An Online Gifting Portal
Classroom Training For Customer Care Executives

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