Mystery Shopping & Audits

to Measure Customer Experience, Retail Operations Compliance & Inventory


Channelplay's Mystery Shopping services help you objectively measure the quality of your customers' experience at retail stores, restaurants, cinemas, automobile showrooms and service locations such as salons, healthcare facilities, gyms and service centers. Our Retail Audit services help you measure compliance to policies and SOPs & our Stock Audit services help you measure and reconcile inventory with your records. We use cutting edge technology to ensure accuracy and reliability of data collection, and our highly experienced and trained secret shoppers and auditors generate deep insights to help you improve your business. We bring along 12+ years of experience of conducting mystery shopping & audits and execute 5,000+ audits every month.

Mystery Shopping & Audit Services

Mystery Shopping
Mystery Shopping

From Apple to McDonald's, the world's most successful brands scale through their ability to standardize. New York or New Delhi, Manchester or Mysore - walk into one of their stores, and you can expect the same experience and quality of service.

Ensuring standardization takes a relentless focus on measurement of customer experience, and mystery shopping is a key tool in the kit.

Retail Audits
Retail Audits

A lot of money is spent building beautiful stores, restaurants and branches. Brands who have franchise partners and retail networks invest in fixtures, furniture & signage, demo units and branded displays.

All this expense can not only go to waste, but can be counterproductive if your locations and infrastructure are not well maintained. Our retail audit service ensures that doesn't happen.

Inventory audits
Inventory Audits

An accurate picture of stock in the supply chain is important to ensure correct accounting, manage channel incentivization, maintain freshness and quality and minimize shrinkage through loss or theft.

Channelplay's stock audit service provides accurate and reliable stock and inventory measurement across the country.

Service highlights

Coverage Across India

We currently deliver over 5000+ mystery shops and audits across 350+ cities every month using a network of freelance mystery shoppers spanning every socio-economic classification and a team of full-time highly-trained auditors.

Algorithm-Assisted Auditor Selection

We use rigorous shopper selection processes,  which are based on our prebuilt Algorithm involving parameters like demographic matching, past work quality scores & training. 

Best-in-Industry Technology

Our cutting edge technology platform enables real-time data capturing through mobile app and ensures authenticity of  data through an 'only' in-app upload feature for photo & audio evidence.

Rigorous data quality checks

We have a two-tier quality check process in place, where one of the tiers involve atleast 100% quality check of all data received from field auditors.

Rich Dashboards & Reports

We provide access to real-time dashboards with flexible stakeholder access and support full customization on analytics. We enable priority for action by sending real-time mailers to stakeholders at the grassroot level who are responsible to bring improvements.

Our Case Studies