Most of the brands strive to achieve a two-tier objective of higher growth and market share. One of the inputs to achieve either or both of these is by increasing the penetration in the market which is largely possible today by increasing the number of channels through which a brand sell. In a view to increase selling channels, multi-brand retail has become the order of the market and competition traction, hence predominantly defines the growth & market share for a brand.
Channelplay conducts Mystery Shopping & Audits for brands to provide meaningful information around competition and help brands formulate relevant strategies or execute...
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With increasing disposable income and exposure to global tastes & trends, consumers have started spending on the bathroom space. As a result, Sanitaryware industry has experienced a lot of retail traction over the last decade with brands increasing their penetration by opening more stores and resorting to more selling channels. However, in that process, a brand tends to dilute its control on retail SOP’s and hence face business concerns.
Channelplay conducts Mystery Shopping & Audits for top brands in Sanitaryware space to provide meaningful information around such business concerns in order to help brands make relevant improvements....
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With over 50% population below the age of 25 years, India is a promising opportunity in the education space and has seen a lot traction over the past decade. The education sector has been increasingly becoming organized with a lot of edu-brands expanding their footprint to lower tier cities. International education brands are also increasingly entering India market with 100% FDI (automatic route) allowance in the sector. However, in the process of expanding penetration, an educational brand tends to have lesser visibility on operational philosophy of running a sensitive business model like education. The operational concerns range from basic...
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Health is one of the most important as well as sensitive issue for any human being and a good experience around the same is extremely integral. Bad experience at a hospital not only affects the hospital's image but also perturb the patient's mental or physical health. Channelplay conducts mystery audits for hospitals to evaluate patient experience, service quality and adherence to standard practices followed by the hospital staff. Following parameters are evaluated in a typical hospital experience audit:
