Mystery Shopping & Audits to Measure Customer Experience, Retail Operations Compliance & Inventory

Channelplay's Mystery Shopping services help you objectively measure the quality of your customers' experience at retail stores, restaurants and service locations such as branches and service centers. Our Retail Audit services help you measure compliance to policies and SOPs & our Stock Audit services help you measure and reconcile inventory with your records. We use cutting edge technology to ensure accuracy and reliability of data collection, and our highly experienced and trained secret shoppers and auditors help find deep insights to help you improve your business.

Mystery Shopping

From Apple to McDonald's, the world's most successful brands scale through their ability to standardize. New York or New Delhi, Manchester or Mysore - walk into one of their stores, and you can expect the same experience and quality of service.

Ensuring standardization takes a relentless focus on measurement of customer experience, and mystery shopping is a key tool in the kit.

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 Retail Audits

A lot of money is spent building beautiful stores, restaurants and branches. Brands who have franchise partners and retail networks invest in fixtures, furniture & signage, demo units and branded displays.

All this expense can not only go to waste, but can be counterproductive if your locations and infrastructure are not well maintained. Our retail audit service ensures that doesn't happen.

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 Inventory Audits

An accurate picture of stock in the supply chain is important to ensure correct accounting, manage channel incentivization, maintain freshness and quality and minimize shrinkage through loss or theft.

Channelplay's stock audit service provides accurate and reliable stock and inventory measurement across the country.

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Case Studies

Why We're The Leading Mystery Shopping & Audit Company in India.

Rooted in Shopper Marketing

Some of the world's most successful companies rely on us to execute their shopper marketing initiatives. We leverage that experience to design and execute better mystery shopping programs.

Best-in-Industry Technology

Our cutting edge technology platform ensures that shoppers that are right for a project are deployed, that information collection is reliable and real-time, and that analytics are rich and insightful.

Coverage Across India

We currently deliver over 8000 mystery shops and audits across 300 cities every month using a network of freelance mystery shoppers spanning every Socio-Economic Classification, and a team of full-time; highly-trained auditors.

Focus on Quality

We use rigorous shopper selection processes, train and certify shoppers on every project before they start work, and verify each response received for accuracy and insightfulness before reporting to clients.