Channelplay's Mystery Shopping services help you objectively measure the quality of your customers' experience at retail stores, restaurants and service locations such as branches and service centers. Our Retail Audit services help you measure compliance to policies and SOPs & our Stock Audit services help you measure and reconcile inventory with your records. We use cutting edge technology to ensure accuracy and reliability of data collection, and our highly experienced and trained secret shoppers and auditors help find deep insights to help you improve your business.
From Apple to McDonald's, the world's most successful brands scale through their ability to standardize. New York or New Delhi, Manchester or Mysore - walk into one of their stores, and you can expect the same experience and quality of service.
Ensuring standardization takes a relentless focus on measurement of customer experience, and mystery shopping is a key tool in the kit.
A lot of money is spent building beautiful stores, restaurants and branches. Brands who have franchise partners and retail networks invest in fixtures, furniture & signage, demo units and branded displays.
All this expense can not only go to waste, but can be counterproductive if your locations and infrastructure are not well maintained. Our retail audit service ensures that doesn't happen.
An accurate picture of stock in the supply chain is important to ensure correct accounting, manage channel incentivization, maintain freshness and quality and minimize shrinkage through loss or theft.
Channelplay's stock audit service provides accurate and reliable stock and inventory measurement across the country.
Beauty and wellness industry is booming now-a-days, owing to rapidly changing lifestyle, global trends and rising disposable income. This industry comprises of Salons, Spas, Gyms, Slimming Centers and with growing number of Beauty & Wellness Centers at every nook and corner, it has become vital for a brand to offer differentiated services to enhance overall customer journey and ensure customer loyalty. Therefore, Mystery shopping and Audit plays an important role in assessing the hygiene, adherence of SOPs and overall service experience right from booking an appointment to billing.
Channelplay offers Mystery Shopping and Retail Audit...
Conducting regular audits at brand retail stores is essential for any business competing in the retail arena. Reporting on retail tactics that have been implemented at various locations provides management with a clearer sense of what is working well and what isn’t. The audits for Electronics Industry should include the following elements: in-store and shelf location of the product, available stock, price as marked, number of facings, adjacent products, promotional execution, presentation of marketing materials and sales representative check.
Most of the brands strive to achieve a two-tier objective of higher growth and market share. One of the inputs to achieve either or both of these is by increasing the penetration in the market which is largely possible today by increasing the number of channels through which a brand sell. In a view to increase selling channels, multi-brand retail has become the order of the market and competition traction, hence predominantly defines the growth & market share for a brand.
Channelplay conducts Mystery Shopping & Audits for brands to provide meaningful information around competition and help brands formulate relevant strategies or execute...
With increasing disposable income and exposure to global tastes & trends, consumers have started spending on the bathroom space. As a result, Sanitaryware industry has experienced a lot of retail traction over the last decade with brands increasing their penetration by opening more stores and resorting to more selling channels. However, in that process, a brand tends to dilute its control on retail SOP’s and hence face business concerns.
Channelplay conducts Mystery Shopping & Audits for top brands in Sanitaryware space to provide meaningful information around such business concerns in order to help brands make relevant improvements....
Rooted in Shopper Marketing
Some of the world's most successful companies rely on us to execute their shopper marketing initiatives. We leverage that experience to design and execute better mystery shopping programs.
Our cutting edge technology platform ensures that shoppers that are right for a project are deployed, that information collection is reliable and real-time, and that analytics are rich and insightful.
Coverage Across India
We currently deliver over 8000 mystery shops and audits across 300 cities every month using a network of freelance mystery shoppers spanning every Socio-Economic Classification, and a team of full-time; highly-trained auditors.
Focus on Quality
We use rigorous shopper selection processes, train and certify shoppers on every project before they start work, and verify each response received for accuracy and insightfulness before reporting to clients.