From Apple to McDonald's, the world's most successful brands scale through their ability to standardize. New York or New Delhi, Manchester or Mysore - walk into one of their stores, and you can expect the same experience and quality of service.
Ensuring standardization takes a relentless focus on measurement of customer experience, and mystery shopping is a key tool in the kit.
A lot of money is spent building beautiful stores, restaurants and branches. Brands who have franchise partners and retail networks invest in fixtures, furniture & signage, demo units and branded displays.
All this expense can not only go to waste, but can be counterproductive if your locations and infrastructure are not well maintained. Our retail audit service ensures that doesn't happen.
An accurate picture of stock in the supply chain is important to ensure correct accounting, manage channel incentivization, maintain freshness and quality and minimize shrinkage through loss or theft.
Channelplay's stock audit service provides accurate and reliable stock and inventory measurement across the country.
In the context of an online only brand, customer experience refers to how a brand manages to engage its customer...
Creating a distinct shopping experience that motivates customers to choose a particular dealership or service center over the competition is critical. Due to the big-ticket nature of the purchases and ...
Beauty and wellness industry is booming now-a-days, owing to rapidly changing lifestyle, global trends and rising disposable income. This industry comprises of Salons, Spas, Gyms, Slimming Centers and with growing numb...
Conducting regular audits at brand retail stores is essential for any business competing in the retail arena. Reporting on retail tactics that have been implemented at various locations provides management with a clearer sense of what is working w...
Most of the brands strive to achieve a two-tier objective of higher growth and market share. One of the inputs to achieve either or both of these is by increasing the penetration in the market which is largely possible today by increasing th...
With increasing disposable income and exposure to global tastes & trends, consumers have started spending on the bathroom space. As a result, Sanitaryware industry has experienced a lot of retail traction over the last decade with brands...
With over 50% population below the age of 25 years, India is a promising opportunity in the education space and has seen a lot traction over the past decade. The education sector has been increasingly becoming organized with a lot of edu-bra...
Health is one of the most important as well as sensitive issue for any human being and a good experience around the same is extremely integral. Bad experience at a hospital not only affects the hospital's image but also perturb the patient's...
With growing competition in Private sector Banks and NBFCs, Mystery shopping has become an essential tool to measure the service quality and degree of compliance by the Banks. Service quality, compliance of set standards and transparency are pre-r...
Mystery shopping has always been a popular concept for hospitality businesses. While it is done majorly to evaluate consumer experience but also opens other areas of exploration. With business expansion happening through the franchise model which ...
The Indian Electric scooter and Motorcycle Market is expected to reach $698.3 million by 2025, registering CAGR of 36.3% during the forecast period. The major driving facto...
The Brand deals in Fashion & Sports collection of Men & Women watches, with global headquarters based out of Japan. The brand has 55 Exclusi...
Citistyle, well known for its value fashion stores, wanted to understand the gap between the Standard Operating Procedures (SOPs) and the actual Customer Experience.
Xiaomi, one of the well-known mobile brands having leading foothold in major markets of the world, wanted to understand the gap between the defined set of Standard Operati...
Xiaomi, one of the well-known mobile brands having leading foothold in major markets of the world, wanted to understand the gap between the defined set of Standard Operati...
HSBC Bank, one of the world’s largest banking and financial services organization wanted to evaluate its Retail and Wealth Management Channel by measuring service quality and de...
Xiaomi, the number 1 smartphone brand of India, wanted to evaluate and analyze the adherence towards retail processes & standards defined by the brand across its retail netw...
Apollo tyres wanted to assess the compliance of their exclusive retail channel on agreed procedures and standards. To ensure that the exclusive stores maintain the said st...
Shaze is a premium lifestyle brand dedicated to provide elite creations to its customers. The client intended to conduct mystery shopping to evaluate the overall customer ...
Johnson & Johnson, one the largest pharmaceutical and consumer packaged goods manufacturing company, wanted to conduct mystery shopping for their contact lenses brand Acuvue...
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