Channelplay designs & executes customized loyalty programs with a focus on maximizing ROI. We provide the full range of services like program scheme design, website & app development, inbound and oubound call management, rewards points data validation and analysis and also offer a complete range of incentives and redemption options from cash cards to a rich gift catalog with thousands of lifestyle, electronics, automobile and travel rewards.
Transforming the relationship between a brand and its trade partners from a purely transactional one to a more emotional relationship is the key to success in a competitive retail environment. The most important factors in this relationship are designing mutually beneficial scheme and incentive structures, ensuring quick and foolproof two-way communication, transparent pay-outs and driving emotional connects through personalized rewards and experiences.
We use our expertise across industries to design and run the perfect loyalty programs keeping in mind all these factors.
For a lot of products the key drivers of purchase are not reliant on customer as much as they do certain influencers. This is highly evident in construction, technology and other such products which a common customer finds tough to understand. In these cases, it wont be off the mark to proclaim that the influencer is the king.
Connecting with the key influencers and incentivising them for their recommendations is a game changer in these scenarios. As these influencers are not directly part of the transaction, there is a crying need for a centralised and formalised program just to identify the key influencers and communicate with them.
We use multiple mechanisms and technological solutions to help brands identify, connect with and incentivise key influencers through customised programs.
Consumer campaigns are arguably the most used tool to drive demand. Successful campaigns can enable brands to achieve lot of their objectives in one go. But the biggest problems of running campaigns are lack of visibility of the actual transaction, multi-layered communication with the customer which lacks focus and lack of standardization in the operations.
We combine our retail expertise with technological solutions to run best-in-class consumer campaigns.
One of the biggest opportunities created by running a loyalty program to trade/channel partners is the one to grow deeper and more meaningful relationship. Numerous methods can be devised and features can be built which will improve the relationship from a purely transactional one to something in a more emotional space. This is why it is important to see beyond the traditional discounts, cash or physical rewards.
One important pointer in devising such rewards/benefits is, at the risk of being clichéd, start with the customer. In this case one needs to analyse what would be valued the most by the trade or channel partners. One space which is...
In many industries, Trade Loyalty Programs have been functional for years now and their execution is more or less taken for granted. Programs are launched, announced and executed almost on an autopilot mode. But there is one very important action that many companies fail to take which can have the most impact on the success of the program. It is integrating the program into the Sales Call being made by the Salesman to collect orders from the outlets.
Loyalty programs are essentially a platform designed to incentivise the channel partners for continuous and growing business. In most cases, the structure of the pay-outs is based on target...
Post demonetization, one area that has definitely witnessed all round progress is the promotion of cashless instruments in the country. In the domain of loyalty programs which involve lot of payouts to partners, this is going to have many implications.
Payouts for retailer and distributor loyalty programs are currently handled primarily through rewards as the scale of such programs is usually lower and the payout size is higher. But when it comes to influencer programs for target audience such as electricians, plumbers, carpenters, etc. the scale is much higher and the payout size is usually lower. Moreover, target groups like these will...
The biggest make-or-break parameter of any campaign is the perception of the rewards. Not selecting proper rewards will be a sufficient condition for the failure of any program. The following are a few pointers that should be kept in mind while selecting the rewards that go with any campaign. They are listed in the order of importance with the first being the most important.
FMCG Dealers, Mobile showrooms, Construction material suppliers, Masons, Architects, Tehnicians. We deal with diverse groups of partners to keep them happy and loyal. Our quest is to identify the best practices in one industry which can be replicated in others.
Right from an in-house built CRM system, leveraging new age communication channels to handling rewards through cutting edge platforms, we utilise the best possible technolgical solutions in every aspect of our work.
From premium mobile store chain owners to budget masons in villages, from Emporio mall in Delhi to Dhobi Ghat in Ara, We have enrolled, communicated and rewarded our partners across the country. Our enrollment base is 15000+ trade partners based out of 500+ cities and towns across the country.
Wide Range of Rewards
From Cashcards & Gift Vouchers to 5 star hotel dinners, Movie tickets, Adventure Sports, Curated travel packages, Insurance and Personalized gift boxes - Our focus on customization and personalization ensures our rewards deliver what is most appealing to our customers.