Employee Rewards and Recognition Programs are making their way into organisations of all sizes and across industries. They are being recognised and adopted as very important tools to keep the employees motivated and acknowledge good work done. These programs can go a long way in creating excitement and driving the performance to the desired levels. There are many ways in which the rewards in these programs can be structured. In this post we will look at a few popular ways employee rewards are structured. · Long Service Awards Any organization would take pride in long serving employees and aspire to have more employees sticking around for... (read more)

The most key aspect of running a loyalty program is handling the communication that is to be done to the participants of the program. Almost all the loyalty programs handled by anybody right now rely on manual file creations and uploads to drive the communication. Automating such communication can improve the efficiency of the program by leaps and bounds apart from providing flexibility in designing better and more targeted communication. We have recently launched 1Reach, our in-house built customer engagement platform, which automates the communication and have implemented it in our projects to great results. The main features of the... (read more)

While there are many agencies who claim to run loyalty programs, what sets apart the good agencies from the regular ones is the ability to create a perfect loyalty program depending on the target group and market scenario. But what exactly goes into creating a perfect trade loyalty program? In this post we break down the various components of the solution design of a trade loyalty program and understand their importance.

• Program Design

Running Rewards programs for customers or trade partners is an oft used tool for many industries. But many companies still struggle with the decision of whether to manage such campaigns in-house or to hire an external agency with subject matter expertise. In this post we look at some critical benefits offered by agencies like us in handling these programs. · Better price The most valued benefit brought to the table by us would be better price. Agencies like us would at any point of time be handling 1000s of redemptions for multiple programs. This would lead to us developing better relationships with suppliers and higher bargaining power.... (read more)