Program Design is the first step of launching a Loyalty Program and is the most key step in making a program successful. The starting point for designing a Loyalty Program should always be mapping out the journey of the target audience. This approach holds for trade programs or influencer programs or consumer programs hence the term partner is used interchangeably for all of them in this post. An ideal partner journey consists of many steps where the partner starts out from not knowing about the brand, takes an interest, takes a bet, purchases the product (or enters into an agreement), experiences it, becomes loyal, shares experience and... (read more)

The most challenging part of running any large Rewards program is handling the logistics of all the rewards. This is the part where an agency’s experience is most required for any company. Based on our considerable experience of managing large scale loyalty rewards programs, we have identified the following best practices in running any such programs. · Recheck the addresses before shipments This is one of those practices which might add a couple of days in shipping products but will save multiple weeks in delivering them. Analysing the addresses and identifying addresses which are incomplete or incorrect will lead lesser number of... (read more)

Rewards that are given out in Loyalty Programs are the biggest perception drivers for any program. The success of loyalty programs is dependent on the choice of the rewards more than any other factor. As part of running loyalty programs for our clients we process rewards in huge scale and thus have a ringside view of trends in what rewards people are going for, given the choice. In this post we cover 5 major trends that we have observed over the past few years of running these programs for our clients. 1. Vouchers are still on growth trajectory Few years back the voucher share in the total reward catalogue was around 20%. But since then the... (read more)

Broadly there are two different kinds of Trade Loyalty Programs in terms of processes. One kind is where the transaction data is tracked through an ERP system or equivalent. In this kind, there is no further activity required from the user apart from doing the transaction. The second kind of programs are those where the user needs to record their purchases to earn points. The user trigger is the first step of these loyalty programs and it becomes very important to drive that as without interest from the users the program becomes dormant very quickly. The key to drive participation in programs like these is to do targeted communication.... (read more)