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Transforming the relationship between a brand and its trade partners from a purely transactional one to a more emotional relationship is the key to success in a competitive retail environment. The most important factors in this relationship are designing mutually beneficial scheme and incentive structures, ensuring quick and foolproof two-way communication, transparent pay-outs and driving emotional connects through personalized rewards and experiences.
We use our expertise across industries to design and run the perfect loyalty programs keeping in mind all these factors.
For a lot of products the key drivers of purchase are not reliant on customer as much as they do on certain influencers. This is highly evident in construction, technology and other such products which a common customer finds tough to understand. In these cases, it wont be off the mark to proclaim that the influencer is the king.
Connecting with the key influencers and incentivising them for their recommendations is a game changer in these scenarios. As these influencers are not directly part of the transaction, there is a crying need for a centralised and formalised program just to identify the key influencers and communicate with them.
We use multiple mechanisms and technological solutions to help brands identify, connect with and incentivise key influencers through customised programs.
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Consumer campaigns are arguably the most used tool to drive demand. Successful campaigns can enable brands to achieve lot of their objectives in one go. But the biggest problems of running campaigns are lack of visibility of the actual transaction, multi-layered communication with the customer which lacks focus and lack of standardization in the operations.
We combine our retail expertise with technological solutions to run best-in-class consumer campaigns.
Employee Rewards & Recognition(RnR) has become a crucial part of an organization to motivate employees and enhance job satisfaction. Currently, Employee RnR programs include personal, unique & creative programs to delight your top performers. These programs help retain the top talent and ensure that there is very low attrition.
We help organizations setup key milestones, identify top performers through our End to End Management of Employee Rewards & Recognition.
Loyalty Programs allow marketers to avoid competing on price, making it much harder for competitors to copy what they are doing. They can copy the product, the discount, but not the soft benefits value that is uniqu...
One of the biggest conundrums facing any brand when it comes to Loyalty Program is how to measure the success and effectiveness of it. We at Channelplay follow a process defined by Key Performance Indicators (KPIs)....
One Size doesn’t fit All is an age-old adage that holds true in many different contexts including the structures of Trade Loyalty Programs. Exactly same incentive structures for every partner in a program w...
The basic level of Trade Loyalty Programs involves the trade partners earning points for their transactions and redeeming those points against various rewards. But in competitive sectors where all brands have loyalt...
Most of the Trade and Channel Loyalty programs follow the standard structures of points based redemption or slab based achievement. But in competitive markets where the trade is exposed to loyalty programs from mult...
We live in times where every enterprise we deal with as consumers or trade partners wants to communicate frequently and directly with us. Each of us is part of numerous loyalty programs, many of which we are not eve...
One of the most reliable and extensively used approaches to sell products from multi brand outlets(MBO) is deploying In store promoters. This is used the most in electronics category but is gaining prominence in oth...
Employee Rewards and Recognition Programs are making their way into organisations of all sizes and across industries. They are being recognised and adopted as very important tools to keep the employees motivated and...
The most key aspect of running a loyalty program is handling the communication that is to be done to the participants of the program. Almost all the loyalty programs handled by anybody right now rely on manual file ...
While there are many agencies who claim to run loyalty programs, what sets apart the good agencies from the regular ones is the ability to create a perfect loyalty program depending on the target group and market sc...
The main objective from the client was to create a mobile app based solution which can be used by the field Sales team to enrol outlets into the ...
The main objective from the client was to start engaging with and incentivising fabricators and contractors on purchase of steel of the brand. To...
The main objective from the client was to start engaging with and incentivising construction contractors on purchase of sanitaryware products of ...
Client’s requirement was to have a professional managed employee rewards program which would be transparent and seamless. The program structure w...
The client had run a campaign during 2017 festive period to encourage customers to purchase specific premium models of printers. Owing to the suc...
The main objective from the client was to collect the information of the universe of outlets in the country so that their Sales resource deployme...
The main objective from the client was to create a loyalty program for mechanics which would act as a platform for incentives and communication r...
The main objective from the client was to create a loyalty program for developers who develop new apps on their ecosystem. The project involved s...
For a leading sanitaryware brand of the country, we run the loyalty program for their entire trade network. The client had shared with us the obj...
The project was to run a scratch card-based rewards program during festive period to boost sales of the leading automobile brand of the country. ...
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