Channelplay designs & executes customized loyalty programs with a focus on maximizing ROI and drive engagement. We provide the full range of services like program scheme design, website & app development, inbound and oubound call management, rewards points data validation and analysis and also offer a complete range of incentives and redemption options from cash cards to a rich gift catalog with thousands of lifestyle, electronics, automobile and travel rewards.
Transforming the relationship between a brand and its trade partners from a purely transactional one to a more emotional relationship is the key to success in a competitive retail environment. The most important factors in this relationship are designing mutually beneficial scheme and incentive structures, ensuring quick and foolproof two-way communication, transparent pay-outs and driving emotional connects through personalized rewards and experiences.
We use our expertise across industries to design and run the perfect loyalty programs keeping in mind all these factors.
For a lot of products the key drivers of purchase are not reliant on customer as much as they do on certain influencers. This is highly evident in construction, technology and other such products which a common customer finds tough to understand. In these cases, it wont be off the mark to proclaim that the influencer is the king.
Connecting with the key influencers and incentivising them for their recommendations is a game changer in these scenarios. As these influencers are not directly part of the transaction, there is a crying need for a centralised and formalised program just to identify the key influencers and communicate with them.
We use multiple mechanisms and technological solutions to help brands identify, connect with and incentivise key influencers through customised programs.
Consumer campaigns are arguably the most used tool to drive demand. Successful campaigns can enable brands to achieve lot of their objectives in one go. But the biggest problems of running campaigns are lack of visibility of the actual transaction, multi-layered communication with the customer which lacks focus and lack of standardization in the operations.
We combine our retail expertise with technological solutions to run best-in-class consumer campaigns.
Running an In-Store Promoter Program is one of the most effective but at the same time most challenging aspects of Sales management. Having a knowledgeable and motivated in store promoter can go a long way in amplifying the sales from an outlet but in the competitive world of In-store promoters it is important to get innovative to drive retention and motivation.
But in-Store Promoter Loyalty Programs are a different beast as compared to other trade or consumer programs. There are a few things that need to be kept in mind while designing such programs so that they are successful.
· Elaborate Points Structure
Brands can exercise much higher...
When run efficiently, trade loyalty programs become the primary tool through which pay-outs are made to trade partners. All non-margin payments such as schemes, incentives, rewards, etc are passed on through the loyalty program. This amounts to quite large sums of money being distributed through the programs. In this context it is extremely necessary to have proper checks and balances in the system. A few of them are highlighted below.
In the past insights we have delved into various success aspects of Trade Loyalty Programs. In this post we turn that over its head and investigate the major failure points of them. The following are the major points which are usually overlooked in the design and execution of loyalty programs. Getting these right is the foundation on which successful programs are built. Keep in mind that these are necessary but not sufficient conditions for the success of a program. 1. Poor Scheme Design This is the most important factor to be kept in mind when designing a loyalty program. There are various ways in which this can go wrong.
With the increasing penetration of internet usage in our country comes the growing comfort of the citizens with online transactions. This has led to a massive surge in gift voucher/card led transactions across the board. As loyalty programs involve making pay-outs to multiple parties at high frequency, gift vouchers have become the staple reward choice for trade loyalty/reward programs. While there are lot of benefits associated with gift vouchers, there are a few hidden challenges as well. In this post we cover the pros and cons of including gift vouchers as an option in your trade loyalty programs.
The various benefits associated with the...
FMCG Dealers, Mobile showrooms, Construction material suppliers, Masons, Architects, Tehnicians. We deal with diverse groups of partners to keep them happy and loyal. Our quest is to identify the best practices in one industry which can be replicated in others.
Right from an in-house built CRM system, leveraging new age communication channels to handling rewards through cutting edge platforms, we utilise the best possible technolgical solutions in every aspect of our work.
From premium mobile store chain owners to budget masons in villages, from Emporio mall in Delhi to Dhobi Ghat in Ara, We have enrolled, communicated and rewarded our partners across the country. Our enrollment base is 15000+ trade partners based out of 500+ cities and towns across the country.
Wide Range of Rewards
From Cashcards & Gift Vouchers to 5 star hotel dinners, Movie tickets, Adventure Sports, Curated travel packages, Insurance and Personalized gift boxes - Our focus on customization and personalization ensures our rewards deliver what is most appealing to our customers.