Channelplay designs & executes customized loyalty programs with a focus on maximizing ROI and drive engagement. We provide the full range of services like program scheme design, website & app development, inbound and oubound call management, rewards points data validation and analysis and also offer a complete range of incentives and redemption options from cash cards to a rich gift catalog with thousands of lifestyle, electronics, automobile and travel rewards.
Transforming the relationship between a brand and its trade partners from a purely transactional one to a more emotional relationship is the key to success in a competitive retail environment. The most important factors in this relationship are designing mutually beneficial scheme and incentive structures, ensuring quick and foolproof two-way communication, transparent pay-outs and driving emotional connects through personalized rewards and experiences.
We use our expertise across industries to design and run the perfect loyalty programs keeping in mind all these factors.
For a lot of products the key drivers of purchase are not reliant on customer as much as they do on certain influencers. This is highly evident in construction, technology and other such products which a common customer finds tough to understand. In these cases, it wont be off the mark to proclaim that the influencer is the king.
Connecting with the key influencers and incentivising them for their recommendations is a game changer in these scenarios. As these influencers are not directly part of the transaction, there is a crying need for a centralised and formalised program just to identify the key influencers and communicate with them.
We use multiple mechanisms and technological solutions to help brands identify, connect with and incentivise key influencers through customised programs.
Consumer campaigns are arguably the most used tool to drive demand. Successful campaigns can enable brands to achieve lot of their objectives in one go. But the biggest problems of running campaigns are lack of visibility of the actual transaction, multi-layered communication with the customer which lacks focus and lack of standardization in the operations.
We combine our retail expertise with technological solutions to run best-in-class consumer campaigns.
Rewards that are given out in Loyalty Programs are the biggest perception drivers for any program. The success of loyalty programs is dependent on the choice of the rewards more than any other factor. As part of running loyalty programs for our clients we process rewards in huge scale and thus have a ringside view of trends in what rewards people are going for, given the choice. In this post we cover 5 major trends that we have observed over the past few years of running these programs for our clients.
1. Vouchers are still on growth trajectory
Few years back the voucher share in the total reward catalogue was around 20%. But since then the...
Broadly there are two different kinds of Trade Loyalty Programs in terms of processes. One kind is where the transaction data is tracked through an ERP system or equivalent. In this kind, there is no further activity required from the user apart from doing the transaction.
The second kind of programs are those where the user needs to record their purchases to earn points. The user trigger is the first step of these loyalty programs and it becomes very important to drive that as without interest from the users the program becomes dormant very quickly.
The key to drive participation in programs like these is to do targeted communication....
Trade and Channel Loyalty Programs have two basic success metrics. One is the operational excellence part which is essentially driving the basic deliverables of the program. This include stuff like timely communication, accurate data management and on-time reward delivery. The second kind of metrics are those which actually measure the difference made by the loyalty programs. These include things like sales growth, stickiness and target achievement.
Many loyalty programs tend to focus on the first kind of metrics ignoring the second kind. We at Channelplay however go beyond that and try to deliver on the second kind of metrics as well. And...
Running an In-Store Promoter Program is one of the most effective but at the same time most challenging aspects of Sales management. Having a knowledgeable and motivated in store promoter can go a long way in amplifying the sales from an outlet but in the competitive world of In-store promoters it is important to get innovative to drive retention and motivation.
But in-Store Promoter Loyalty Programs are a different beast as compared to other trade or consumer programs. There are a few things that need to be kept in mind while designing such programs so that they are successful.
· Elaborate Points Structure
Brands can exercise much higher...
FMCG Dealers, Mobile showrooms, Construction material suppliers, Masons, Architects, Tehnicians. We deal with diverse groups of partners to keep them happy and loyal. Our quest is to identify the best practices in one industry which can be replicated in others.
Right from an in-house built CRM system, leveraging new age communication channels to handling rewards through cutting edge platforms, we utilise the best possible technolgical solutions in every aspect of our work.
From premium mobile store chain owners to budget masons in villages, from Emporio mall in Delhi to Dhobi Ghat in Ara, We have enrolled, communicated and rewarded our partners across the country. Our enrollment base is 15000+ trade partners based out of 500+ cities and towns across the country.
Wide Range of Rewards
From Cashcards & Gift Vouchers to 5 star hotel dinners, Movie tickets, Adventure Sports, Curated travel packages, Insurance and Personalized gift boxes - Our focus on customization and personalization ensures our rewards deliver what is most appealing to our customers.