Transforming the relationship between a brand and its trade partners from a purely transactional one to a more emotional relationship is the key to success in a competitive retail environment. The most important factors in this relationship are designing mutually beneficial scheme and incentive structures, ensuring quick and foolproof two-way communication, transparent pay-outs and driving emotional connects through personalized rewards and experiences.
We use our expertise across industries to design and run the perfect loyalty programs keeping in mind all these factors.
For a lot of products the key drivers of purchase are not reliant on customer as much as they do certain influencers. This is highly evident in construction, technology and other such products which a common customer finds tough to understand. In these cases, it wont be off the mark to proclaim that the influencer is the king.
Connecting with the key influencers and incentivising them for their recommendations is a game changer in these scenarios. As these influencers are not directly part of the transaction, there is a crying need for a centralised and formalised program just to identify the key influencers and communicate with them.
We use multiple mechanisms and technological solutions to help brands identify, connect with and incentivise key influencers through customised programs.
Consumer campaigns are arguably the most used tool to drive demand. Successful campaigns can enable brands to achieve lot of their objectives in one go. But the biggest problems of running campaigns are lack of visibility of the actual transaction, multi-layered communication with the customer which lacks focus and lack of standardization in the operations.
We combine our retail expertise with technological solutions to run best-in-class consumer campaigns.
This post covers the additional value that can be provided by the right agency apart from handling the regular operations of a loyalty program.
In the first post of the series we discussed the key operational benefits of running a professionally managed trade loyalty program. In this post we will cover the benefits of relying on experts who run loyalty programs for multiple companies.
Loyalty Programs by definition are as old as trade itself. The first tradesman who sold goods to customers would have added some bonus to ensure repeat business which is the core definition of loyalty programs if one sees past the frills. Convincing business professionals on the need for a loyalty program is akin to preaching to the choir. This series however lists the benefits of running a professionally managed centralised loyalty program to trade partners.
The first post of the series covers the key operational benefits of such programs.
For brands that are sold through retail, retail stores are not merely demand fulfillment points. They also serve as brand building and demand generation centres. In Indian context, where a large volume of business happens through unorganized retail, variations in shopping experience are higher, which might lead to good or bad news for your brand.
The satisfaction of trade with your product (or company in general) is one such aspect. A satisfied trade is not only good news for your sales performance (through increased recommendation), but it can also lead to higher shopper satisfaction (through better handling of product quality/supply...
FMCG Dealers, Mobile showrooms, Construction material suppliers, Masons, Architects, Tehnicians. We deal with diverse groups of partners to keep them happy and loyal. Our quest is to identify the best practices in one industry which can be replicated in others.
Right from an in-house built CRM system, leveraging new age communication channels to handling rewards through cutting edge platforms, we utilise the best possible technolgical solutions in every aspect of our work.
From premium mobile store chain owners to budget masons in villages, from Emporio mall in Delhi to Dhobi Ghat in Ara, We have enrolled, communicated and rewarded our partners across the country. Our enrollment base is 15000+ trade partners based out of 500+ cities and towns across the country.
Wide Range of Rewards
From Cashcards & Gift Vouchers to 5 star hotel dinners, Movie tickets, Adventure Sports, Curated travel packages, Insurance and Personalized gift boxes - Our focus on customization and personalization ensures our rewards deliver what is most appealing to our customers.