One of the most reliable and extensively used approaches to sell products from multi brand outlets(MBO) is deploying In store promoters. This is used the most in electronics category but is gaining prominence in other categories such as FMCG and others as well. But doing so would involve huge financial investment apart from the overheads of management. One way to survive in this channel and not deploying promoters yourself is to have an attractive incentive program for the stores or the existing staff in the stores. If the people manning the store are already incentivised to sell your products and have means to communicate with the brand,... (read more)

Employee Rewards and Recognition Programs are making their way into organisations of all sizes and across industries. They are being recognised and adopted as very important tools to keep the employees motivated and acknowledge good work done. These programs can go a long way in creating excitement and driving the performance to the desired levels. There are many ways in which the rewards in these programs can be structured. In this post we will look at a few popular ways employee rewards are structured. · Long Service Awards Any organization would take pride in long serving employees and aspire to have more employees sticking around for... (read more)

The most key aspect of running a loyalty program is handling the communication that is to be done to the participants of the program. Almost all the loyalty programs handled by anybody right now rely on manual file creations and uploads to drive the communication. Automating such communication can improve the efficiency of the program by leaps and bounds apart from providing flexibility in designing better and more targeted communication. We have recently launched 1Reach, our in-house built customer engagement platform, which automates the communication and have implemented it in our projects to great results. The main features of the... (read more)

While there are many agencies who claim to run loyalty programs, what sets apart the good agencies from the regular ones is the ability to create a perfect loyalty program depending on the target group and market scenario. But what exactly goes into creating a perfect trade loyalty program? In this post we break down the various components of the solution design of a trade loyalty program and understand their importance.

• Program Design