How do you feel when you have to do something you have never done before? Remember hopping on that roller-coaster for the first time? Handing over the token money for your first house? Or making an important business move?
We get it, it’s difficult. The uncertainty, the investment of time, money, and effort. And risks! But sometimes it all turns out well. Sometimes, becomes the best decision of your life.
Something similar happened at Lloyd.
“It was a tough call for them. They had never outsourced their visual merchandising services before. A lot of contemplation, speculation, and deliberation finally led them to put their trust in us for one region,” mentions Rasik Mathur, Deputy General Manager, Business Development at Channelplay.
Lloyd lacked visibility into the printing and deployment of POSMs in their retail stores. And Channelplay’s Visual Merchandising team delivered what they needed—visibility of what’s happening where—to put it very simply.
And it worked.
“We are thrilled with the overwhelming response from the stores. The merchandising coverage, PoSM deployment and on-time turnaround, enhanced visibility and regular competitive insights by Channelplay is simply commendable,” says Siddharth Anand Jha at Havells.
Might it be time to outsource your visual merchandising service?
P.S.: Do check our latest video on Visual Merchandising: https://www.youtube.com/watch?v=AuFAGJUPk20&ab_channel=Channelplay