Visual Merchandising & Signage


Channelplay manages end to end retail hygiene services through visual merchandising, signage deployment, in store VM & retail fixture maintenance services. Our experienced field executives & multi skilled technicians executes visual planogram adherence, POSM deployment & fixture maintenance across India. We use world class data analysis and visualisation tools through cutting edge technology developed in-house. 

Visual Merchandising Services

Visual Merchandising

The ability of brands to present the best they have to offer in retail environment keeping edge over others is known as visual merchandising. Characteristics of visual merchandising differs basis products & brands however end objective is to gain the maximum visibility share in retail. We use cutting edge tool to collect data & ensures authenticity of activity on ground.

At Channelplay we execute In-store VM & Visual merchandising services through different methods, essential for its effectiveness.

Retail Signage

Signage in retail usually work as a visual navigator which gives information to the customers about a store, office or mall & helps customers in providing brief details of the retail outlet where it is placed. There are different types of signage available in market currently like ACP, Acrylic over ACP, Flex, Banner Media Signage, etc.

Retail store
Retail Store & Fixture Maintenance

Fixtures provided by brands comes with a shelf life & thus requires periodic health check & maintenance. Our experienced multi skilled technicians deployed across India delivers high quality signage & fixture maintenance within stipulated TAT. These technicians are selected from a pool of hundreds of shortlisted candidates basis there experience & knowledge of the latest maintenance services.

It consists of different services like hardware (wood & metal), electrical, glass & acrylic fixture maintenance.

POP/POSM Production & Logistics

Successful in store VM or Visual Merchandising depends upon quality adherence & timelines of production & supply across different geographies In India. Channelplay expertise is in ensuring the desired quality across different locations while managing the TAT.

We deliver high quality production of POSM like standees, posters, danglers, stickers etc. with competitive pricing across India. We also have partners across India who manages supply chain of these PoSMs to far upcountry areas within standard timeframe.

Service highlights

Highly Experienced Teams

Be it employees sitting in corporate offices or field executives working on ground, we have a pool of talented & highly experienced professionals who not only delivers the desired result but consults the clients as & when required.

Best-in-Industry Technology

Tracking the visibility on ground realtime was always a challenge until you get access to world class 1channel, 1view app developed for capturing real time field execution status.

1Channel provides you an end to end solution to track and audit status of all VM related activities and generate useful reports to take preventive and corrective actions

PAN India Coverage

We  touch average 25000+ retail stores monthly with multiple visits crossing 75k mark covering 700+ towns having 500 dedicated & 1000 need based manpower. From Cyber Park in Gurgaon to Nirjuli in Arunachal Pradesh we cover all types of towns & outlets.

Guidelines Adherence & Quality

We understand that when it comes to retail different brand have different guidelines to adhere & there is no single formula which can apply to all apart from basis hygiene. Thus, every field executive is guided & trained before actual execution on ground & our quality check executives cross checks & approves the quality of execution before the data is published to client. Thus we ensure adherence to brand guidelines & execute as per the desired levels.

Our Case Studies