The ability of brands to present the best they have to offer in retail environment keeping edge over others is known as visual merchandising. Characteristics of visual merchandising differs basis products & brands however end objective is to gain the maximum visibility share in retail. We use cutting edge tool to collect data & ensures authenticity of activity on ground.
At Channelplay we execute In-store VM & Visual merchandising services through different methods, essential for its effectiveness.
Signage in retail usually work as a visual navigator which gives information to the customers about a store, office or mall & helps customers in providing brief details of the retail outlet where it is placed. There are different types of signage available in market currently like ACP, Acrylic over ACP, Flex, Banner Media Signage, etc.
Fixtures provided by brands comes with a shelf life & thus requires periodic health check & maintenance. Our experienced multi skilled technicians deployed across India delivers high quality signage & fixture maintenance within stipulated TAT. These technicians are selected from a pool of hundreds of shortlisted candidates basis there experience & knowledge of the latest maintenance services.
It consists of different services like hardware (wood & metal), electrical, glass & acrylic fixture maintenance.
Successful in store VM or Visual Merchandising depends upon quality adherence & timelines of production & supply across different geographies In India. Channelplay expertise is in ensuring the desired quality across different locations while managing the TAT.
We deliver high quality production of POSM like standees, posters, danglers, stickers etc. with competitive pricing across India. We also have partners across India who manages supply chain of these PoSMs to far upcountry areas within standard timeframe.
Over the years POSM deployment activity has changed a lot. An activity that was merely known as a poster deployment activity earlier has completely changed its scope and now helping brands with the execution of supplement ...
In our previous articles, we have highlighted in detail, the importance of signages and how do organisations benefit from them. Signages range from huge displays to small indoor/outdoor units. In this article we will understand about the important...
We are a visual merchandising partner for a leading handset manufacturing conglomerate since 2013 & year on year we have invented new methods of improving the quality & effectiveness of the visual merchandising execution on ground. It's ou...
Retail environment nowadays is filled with advertisements through different channels with variety of technological advancement in integrated marketing communications. It's challenging for a brand to keep & sustain its visibility. Moreover, mos...
The exterior signages play an important role in retail industry. With an attractive and eye-popping signage, retail business can be sure that it is making their stores more visible and attracting the potential customers. However, like all other st...
Visual Merchandising is anything and everything a customer sees at the place of business -Exterior and Interior both. It is, that creates a positive image of the business and helps influence the attention, interest, desire and action of the custom...
A Brand is more than just a logo. It is an impression customer have about the business and its products. Brand awareness gives businesses an upper hand over its competitors and signages can help in this process.
Visual Merchandising has always been an activity executed for increasing the visibility in offline trade with the help of traditional elements of advertisements which communicates & spread awareness about brand, its products or services.
Before launching any new campaign in retail we often have to do backward planning. Sometimes even week before actual launch which brings its own challenges & then lats minute hassles of not meeting the timelines of launch. Most of the campaign...
Traditional but largely accepted method of POSM execution is through store to store visits by field executives (often called as Visual Merchandisers or VMs) wherein they deploy the POSMs in stores & capture the reports through online applicati...
The company is recognized as UK’s No 1 Men’s Supplement Brand and was entering Indian market as an OTC product. The entire communication strategy wa...
With the successful deployment of Flange for Paytm payments bank, Channelplay was further contacted by Paytm Bank for the production and deployment of Non Lit Flex Boards at 120...
The Mosaic company is the world’s leading producer and marketer of crop nutrition. They have partnered with Channelplay to design manufacture and install "Digital Floor standing...
The key objective of this activity was to increase visibility of Paytm Bank in the market. Paytm bank assigned Channelplay to help manufacture and deploy Flange signboards at 20...
Shell is a global group of energy and petrochemical companies. With the sole objective to increase brand visibility for one of their best Truck engine oils “Shell Rimula”, Shell...
The objective of Airtel payment banks is to give equal, effective & trustworthy banking experience to every Indian. APB initiated a market saturation activity wherein they a...
Michelin is one of the leading international tyre manufacturing companies. They wanted to change in store communications through in-shop branding at their 35 premium stores acro...
The main objective of the project was to increase brand visibility through uniform and best in class in-shop & outdoor branding for TI cycles for their product “BSA HERCULES...
The objectives of the project was to deploy posters for Canara & Syndicate bank branches & ATMs across India. POSM communication was focused on benefits provided by Mast...
The project was about to do best in class and uniform in-door & outdoor branding for Lenovo India across South India in 100+ tier 2 & 3 towns. It was a pilot activity wh...
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