The exterior signages play an important role in retail industry. With an attractive and eye-popping signage, retail business can be sure that it is making their stores more visible and attracting the potential customers. However, like all other strategic assets, it is incredibly important to take good care of the exterior signages. The outdoor signs serve as assets or fixtures and it is therefore periodic maintenance is important. There are variety of signages available in the market like:
Visual Merchandising is anything and everything a customer sees at the place of business -Exterior and Interior both. It is, that creates a positive image of the business and helps influence the attention, interest, desire and action of the customer.
The main objective of Visual Merchandising elements is to attract customers to the place of business and thereby increase sale of the products inside it. This is offered to the customer through exterior and interior presentations with the intention of working towards evolving customer’s perspective, right from the outside to the inside of the place completely.
In a nutshell, visual...
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A Brand is more than just a logo. It is an impression customer have about the business and its products. Brand awareness gives businesses an upper hand over its competitors and signages can help in this process. Signage is the first interaction a customer has with the brand in retail. It is simple yet the most effective method of building brand awareness. An impactful and unique signage can help boost Brand awareness in several ways, as:
Visual Merchandising has always been an activity executed for increasing the visibility in offline trade with the help of traditional elements of advertisements which communicates & spread awareness about brand, its products or services.
There are big budgets linked to offline trade marketing, in store visual merchandising & in-store communication but there was no method to record analytics out of the actual spend till now. Thus, there was a need of a tool which can help brands in analysing the effectiveness of visual merchandising execution in store. Generic problem with visual merchandising through traditional POSM is that once is...
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