Channelplay manages end to end retail hygiene services through visual merchandising, signage deployment, in store VM & retail fixture maintenance services. Our experienced field executives & multi skilled technicians executes visual planogram adherence, POSM deployment & fixture maintenance across India. We use world class data analysis and visualisation tools through cutting edge technology developed in-house.
The ability of brands to present the best they have to offer in retail environment keeping edge over others is known as visual merchandising. Characteristics of visual merchandising differs basis products & brands however end objective is to gain the maximum visibility share in retail. We use cutting edge tool to collect data & ensures authenticity of activity on ground.
At Channelplay we execute In-store VM & Visual merchandising services through different methods, essential for its effectiveness.
Signage in retail usually work as a visual navigator which gives information to the customers about a store, office or mall & helps customers in providing brief details of the retail outlet where it is placed. There are different types of signage available in market currently like ACP, Acrylic over ACP, Flex, Banner Media Signage, etc.
Fixtures provided by brands comes with a shelf life & thus requires periodic health check & maintenance. Our experienced multi skilled technicians deployed across India delivers high quality signage & fixture maintenance within stipulated TAT. These technicians are selected from a pool of hundreds of shortlisted candidates basis there experience & knowledge of the latest maintenance services.
It consists of different services like hardware (wood & metal), electrical, glass & acrylic fixture maintenance.
Successful in store VM or Visual Merchandising depends upon quality adherence & timelines of production & supply across different geographies In India. Channelplay expertise is in ensuring the desired quality across different locations while managing the TAT.
We deliver high quality production of POSM like standees, posters, danglers, stickers etc. with competitive pricing across India. We also have partners across India who manages supply chain of these PoSMs to far upcountry areas within standard timeframe.
The exterior signages play an important role in retail industry. With an attractive and eye-popping signage, retail business can be sure that it is making their stores more visible and attracting the potential customers. However, like all other strategic assets, it is incredibly important to take good care of the exterior signages. The outdoor signs serve as assets or fixtures and it is therefore periodic maintenance is important. There are variety of signages available in the market like:
Visual Merchandising is anything and everything a customer sees at the place of business -Exterior and Interior both. It is, that creates a positive image of the business and helps influence the attention, interest, desire and action of the customer.
The main objective of Visual Merchandising elements is to attract customers to the place of business and thereby increase sale of the products inside it. This is offered to the customer through exterior and interior presentations with the intention of working towards evolving customer’s perspective, right from the outside to the inside of the place completely.
In a nutshell, visual...
A Brand is more than just a logo. It is an impression customer have about the business and its products. Brand awareness gives businesses an upper hand over its competitors and signages can help in this process. Signage is the first interaction a customer has with the brand in retail. It is simple yet the most effective method of building brand awareness. An impactful and unique signage can help boost Brand awareness in several ways, as:
Visual Merchandising has always been an activity executed for increasing the visibility in offline trade with the help of traditional elements of advertisements which communicates & spread awareness about brand, its products or services.
There are big budgets linked to offline trade marketing, in store visual merchandising & in-store communication but there was no method to record analytics out of the actual spend till now. Thus, there was a need of a tool which can help brands in analysing the effectiveness of visual merchandising execution in store. Generic problem with visual merchandising through traditional POSM is that once is...
Highly Experienced Teams
Be it employees sitting in corporate offices or field executives working on ground, we have a pool of talented & highly experienced professionals who not only delivers the desired result but consults the clients as & when required.
Tracking the visibility on ground realtime was always a challenge until you get access to world class 1channel, 1view app developed for capturing real time field execution status.
1Channel provides you an end to end solution to track and audit status of all VM related activities and generate useful reports to take preventive and corrective actions
PAN India Coverage
We touch average 25000+ retail stores monthly with multiple visits crossing 75k mark covering 700+ towns having 500 dedicated & 1000 need based manpower. From Cyber Park in Gurgaon to Nirjuli in Arunachal Pradesh we cover all types of towns & outlets
Guidelines Adherence & Quality
We understand that when it comes to retail different brand have different guidelines to adhere & there is no single formula which can apply to all apart from basis hygiene. Thus, every field executive is guided & trained before actual execution on ground & our quality check executives cross checks & approves the quality of execution before the data is published to client. Thus we ensure adherence to brand guidelines & execute as per the desired levels.