Channelplay is a specialized outsourced sales and marketing manpower solutions provider. Our expertise and processes in sales and marketing program management, integrated with our services of field force hiring, field force training & sales force automation software make us highly differentiated from all-purpose staffing companies and help us deliver the best run, highest ROI sales and marketing programs in the industry.
Known by various names such as In-Store Demonstrators, Shop Sales Executives, Product Consultants etc. - these professionals are the last mile face of your brand to customers.
With an existing base of thousands of sales promoters in 300+ cities and clients across industries such as mobile phones, consumer electronics, laptops, FMCG & lifestyle products - we have the necessary expertise to hire, train and manage large teams of Retail Sales Promoters.
Channelplay has expertise in deploying Feet on Street (FOS) for activities such as primary & secondary sales in distribution channels, direct sales for industries such as telecom, insurance and services, and field activities like retail census and market mapping, channel expansion, network development and other such activities.
In addition to expertise in hiring and training these teams, we also equip them with our Sales Force Automation solution 1Channel - thus giving real-time visibility into their field based activities - and allowing us to manage them for better productivity & ROI.
Long-cycle B2B sales needs highly qualified sales professionals with the ability to engage stakeholders across client hierarchies, develop presentations and proposals, and manage deal pipelines.
Channelplay's ability to hire quality sales professionals across India and our expertise in managing complex sales processes through industry standard CRM solutions allows us to run great B2B sales programs.
Before we step ahead on discussion regarding subject mentioned above we first need to understand how to analyze the requirement of change in VM agency to which you are currently associated.
Expectation of the brand could be with regards to increase in productivity, quality of execution, control mechanisms, hygiene or discipline management. When things are not going in the right direction as per the desired criteria or you have not seen any improvement in the quality of working since long after setting the expectations - it may betime to change the agency.
Often, managers resist to take change decision on such a big scale & they strive to...
The biggest complaint I hear from almost all the companies we meet in the course of our business is about the challenge of managing their field sales teams. These teams of TSEs, TSIs, SOs, ASMs etc. are a significant asset for most companies, and they are willing to do what it takes to make them work at their highest potential. Companies run fancy programs that involve foreign travel, CEO Clubs, parties and celebrations and what not – and still fret that their teams have a low performance. I’ve interacted with the managers and field teams of hundreds of companies, and my company Channelplay has the experience of managing thousands of field...
If we focus on the retailing of high involvement goods, interaction with in-store sales staff is arguably the most pivotal element of the shopper journey. It is also important to realize that not all shoppers visit the stores with same objectives. As soon as we understand this, it becomes clear that a standard approach will not suit interaction with different types of shoppers.
To provide a delightful shopping experience through in-store sales assistance, retailers and brands must therefore focus on guiding the intent and capability of their in-store sales staff based on this understanding. In the following section, we’ll discuss one...
The previous part of this series discussed at length about the linearity of FMCG sales within a month for retail sales management and defined metrics to measure the skew. In this part we would look at how this linearity varies over different categories.Below is a chart depicting the IMS values for 10 different categories.
As it is evident, there is huge variation among the categories. Cosmetics and Men’s Grooming categories show very high IMS which means that their peak period sales is around 3.5 to 4 times that of the bottom period sales. This clearly shows that for promotional activities, not every day is equal for these categories. Any...
Channelplay's field hiring professionals and proprietary database give us access to hard-to-find field sales professionals. Our processes for online evaluation of key required skills and proven interview templates help us select the best professionals for the job
Channelplay deploys mobile-app based sales force automation technology on all sales outsourcing programs. The advanced technology platform allows us to manage field sales professionals to deliver high productivity, and seamless results reporting to our clients.
Working with some of the world's leading companies for over 10 years, Channelplay has developed and deployed tried and tested processes for various aspects for field sales such as inventory management, customer interaction steps, efficient beat planning etc.
In addition to delivering sales ROI, Channelplay's field HR management best-practices across the employee's job lifecycle are designed to ensure a high level of employee satisfaction - resulting into high productivity and low attrition.