Sales Force Outsourcing

for High-Quality Large-Scale Field Sales & Marketing Teams.


Channelplay is a specialized sales and field marketing staffing company. Our expertise and processes in sales and marketing program management, integrated with our services of sales hiring, field force training & sales force automation software make us highly differentiated from all-purpose staffing companies and help us deliver the best run, highest ROI sales and marketing programs in the industry.

Sales Force Outsourcing Services

Retail Sales Promoters
Retail Sales Promoters

Known by various names such as In-Store Demonstrators, Shop Sales Executives, Product Consultants etc. - these professionals are the last mile face of your brand to customers.

With an existing base of thousands of sales promoters in 300+ cities and clients across industries such as mobile phones, consumer electronics, laptops, FMCG & lifestyle products - we have the necessary expertise to hire, train and manage large teams of Retail Sales Promoters.

Field Sales Executives
Field Sales Executives

Channelplay has expertise in deploying Feet on Street (FOS) for activities such as primary & secondary sales in distribution channels, direct sales for industries such as telecom, insurance and services, and field activities like retail census and market mapping, channel expansion, network development and other such activities.

In addition to expertise in hiring and training these teams, we also equip them with our Sales Force Automation solution 1Channel - thus giving real-time visibility into their field based activities - and allowing us to manage them for better productivity & ROI.

B2B Sales Professionals

Long-cycle B2B sales needs highly qualified sales professionals with the ability to engage stakeholders across client hierarchies, develop presentations and proposals, and manage deal pipelines.

Channelplay's ability to hire quality sales professionals across India and our expertise in managing complex sales processes through industry standard CRM solutions allows us to run  great B2B sales programs.

Service Highlights

Recruitment Capability

Channelplay's field hiring professionals and proprietary database give us access to hard-to-find field sales professionals. Our processes for online evaluation of key required skills and proven interview templates help us select the best professionals for the job.

Technology Driven

Channelplay deploys mobile-app based sales force automation technology on all sales outsourcing programs. The advanced technology platform allows us to manage field sales professionals to deliver high productivity, and seamless results reporting to our clients.

Operational Processes

Working with some of the world's leading companies for over 10 years, Channelplay has developed and deployed tried and tested processes for various aspects for field sales such as inventory management, customer interaction steps, efficient beat planning etc.

HR Expertise

In addition to delivering sales ROI, Channelplay's field HR management best-practices across the employee's job lifecycle are designed to ensure a high level of employee satisfaction - resulting into high productivity and low attrition.

Our Case Studies