Channelplay Case Study

Festive Rewards Program For Customers Of Automobiles

The client is one of the leading automobile manufacturers of the country and wanted to run a consumer rewards campaign during the festive season. We designed the process flow, created the technology, put together the reward list, verified the claims and delivered the rewards.


The key activities in project execution were as follows:

  • Creation of a Mobile App, web and SMS based system for customers to claim rewards and submit documents
  • Providing interfaces to showrooms to enter the claims on behalf of their customers
  • Contacting the winners and informing them of their rewards and further process
  • Coordinating timely documentation and validation
  • Getting the winners to pay the requisite gift tax on a few rewards through Demand Drafts
  • Handling logistics of rewards up to the last mile in all corners of the country
  • Providing multi-channel support for grievance handling


  • All the rewards were delivered to the respective winners within time and in full

Customers had superior experience of taking part in the activity and engaging with the brand

Topics: Loyalty Programs