- The main objective from the client was to directly engage with electricians across the country and promote sales of their brands
- The requirement was to run a business linked, long term loyalty program
- To realize this objective, we conceptualized and executed a loyalty program to effectively engage client’s 2000+ Electricians across the country
Approach
The key activities in project execution involved:
- Designing a program to effectively fulfil objectives set by the client
- Enrolling Electricians through local meets
- Implementing and innovative reward mechanism of reloadable cash cards which were sent out to electricians post registration and verification
- Designing a mechanism through which purchase data of the electricians could be collected on a regular basis
- Calculating the incentive due to each electrician basis the points collected and milestones achieved
- Crediting the prepaid cards with the amount due
- Creation of a CRM portal through which the admins could digitise the data
- Creation of dashboards for the regional teams to track performance of their electricians
- Building emotional connect through wishes and activities on their important days
- Helpdesk management and communication with electricians via SMS, and tele-calling
Outcome
The program was a success and the key highlights were as follows:
- Recognition for top electricians and differential rewards for consistent performers
- Effective engagement of influencers and creation of emotional connect
- Easy to understand and use reward mechanism leading to higher connect with the program
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