Channelplay Case Study

Influencer Loyalty Program for Electricians

  • The main objective from the client was to directly engage with electricians across the country and promote sales of their brands
  • The requirement was to run a business linked, long term loyalty program
  • To realize this objective, we conceptualized and executed a loyalty program to effectively engage client’s 2000+ Electricians across the country


The key activities in project execution involved:

  • Designing a program to effectively fulfil objectives set by the client
  • Enrolling Electricians through local meets
  • Implementing and innovative reward mechanism of reloadable cash cards which were sent out to electricians post registration and verification
  • Designing a mechanism through which purchase data of the electricians could be collected on a regular basis
  • Calculating the incentive due to each electrician basis the points collected and milestones achieved
  • Crediting the prepaid cards with the amount due
  • Creation of a CRM portal through which the admins could digitise the data
  • Creation of dashboards for the regional teams to track performance of their electricians
  • Building emotional connect through wishes and activities on their important days
  • Helpdesk management and communication with electricians via SMS, and tele-calling


The program was a success and the key highlights were as follows:

  • Recognition for top electricians and differential rewards for consistent performers
  • Effective engagement of influencers and creation of emotional connect
  • Easy to understand and use reward mechanism leading to higher connect with the program

Topics: Loyalty Programs