Case Studies

Apparel Brand Mystery Shopping using 1View

Objective

A leading mystery shopping agency in India used 1view to manage mystery shopping operations for an Apparel & Lifestyle Retail Chain to evaluate the service quality, hygiene and uniformity of its products. It helped them to identify gaps with respect to consumer experience across different outlets. The mystery shopping activity was designed to assess the following key service parameters:

  • Store Exterior
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Inventory Audit for DTH Services Brand using 1View

Objective

A leading Mystery Shopping company in India used 1View to assess the inventory availability and status of key products of a DTH TV company to ensure that it was equipped to optimally meet the demand of its products. The evaluation was done on the basis of following key parameters:

  • Physical Inventory Available
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Field Sales Attendance Tracking for Gold Fogg

In Consumer Product companies which are in the inception and growth phase, lot of investments are made in adding manpower. The ability to track the man power added on their daily compliance is very important in these phases. It also inculcates a company wide culture of compliance and discipline at the beginning itself. Gold Fogg was one such company which had utilised 1Channel to tack the attendance and daily compliance by its employees.

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Restaurant Mystery Shopping using 1View

Objective

A leading mystery shopping company in India uses 1view to manage mystery shopping operations for a restaurant chain to evaluate the overall dining experience and operational efficiencies at its restaurants in order to identify gaps with respect to consumer experience. The mystery shops are designed to assess the following key service parameters:

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Market Sizing Research for Breakfast Cereals

Objective

The client wanted to enter into breakfast cereals segment with Cornflakes, Chocos, Muesli and Oats product lines. The study was targeted at both consumers and retailers to assess the demand and supply side of the market for target products.

From consumers the objective was to understand consumption and buying behaviour. While on the retailer front, the client wanted to do market sizing, target products’ presence mapping as well as brands’, flavours’, pack sizes’ & price points’ share.

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