The main objective from the client was to create a loyalty program for retailers which would act as a platform for incentives and communication regarding their products. To do that, the approach was to develop a loyalty rewards program through which the retailers could connect to track their incentive and be clued in regarding the brand. The major technological intervention required was to integrate with the existing Distributor management system to get the transaction data and create a Mobile App interface through which retailers could check their incentives and redeem rewards. To realize this objective, we conceptualized and executed a loyalty program to effectively engage client’s 4000+ Retailers across the country.
Blackberrys, one of India’s leading premium menswear fashion brand, wanted to have deeper understanding of their Shirts & Trousers consumers in order to design operational & marketing communication strategies for next wave of growth in the said categories.
A budding mobile accessories brand, which is still in its early days but growing at a very fast pace, was looking for a Sales Force Automation solution to manage its pan-India sales operations. With a significant product portfolio (100+ SKUs across 10 categories) and gradual expansion in tier 2 cities as well, they were looking for one single Sales Force Automation solution to manage and streamline its field sales operations process. The final objectives of this automation initiative were:
Flipkart, one of the major players in Indian E-commerce market, wanted to understand the experience of its sellers on a grass-root level by conducting a competition benchmarking.The evaluation parameters involved:
- Marketplace portal & Its features
- Marketplace seller support
- Cost of doing business
- Communication & training from marketplace
- Seller satisfaction & their recommendation
- NPS across different tiers of sellers
Sushma Group is a dynamic and rapidly growing Real Estate developer in Punjab. The company focuses on delivering highest standards of quality & transparency in all their projects. To ensure that the same values are reciprocated by their sales staff, they wanted to conduct Mystery Shopping at their site offices.