Managing the discipline of in-store promoters and getting authenticated information on tertiary sales is always a challenging but ‘must do’ activity for any company which is on a growth trajectory. The client that we are going to talk about in this blog was not an exception. Over last couple of years, they saw an astronomical growth in India which resulted in significant expansion in field sales people with most of them being on distributor payroll. One of the critical questions they wanted an answer for was ‘Do all these people, for which we are paying salary every month, physically exist and remain present at the store when they are supposed to?’ And next few things that they wanted to ensure were:
HSBC Bank, one of the world’s largest banking and financial services organization wanted to evaluate its Retail and Wealth Management Channel by measuring service quality and degree of compliance. In order to gauge the customer experience, Channelplay conducted Mystery audits at various locations pan India.
USAEC is a trade association representing apple growers and exporters in 5 American states namely California, Michigan, New York, Pennsylvania and Virginia. It intended to assess the demand & supply side of Imported Apples to understand the current market scenario, brand perception, consumption habits & buying considerations of consumers.
The client had run a campaign during 2017 festive period to encourage customers to purchase specific premium models of printers. Owing to the success of that campaign, the client decided to launch the campaign again in 2019. The learnings of the first run of campaign were crystallized and implemented to ensure smoother operations this time around. The scale of the project was also much higher this time around with more than 20000 customers participating in it.
A renowned pharmaceutical company strategized an aggressive expansion plan in India for its globally recognized skin care brand catering to women and baby both. As part of the plan, it was absolutely important for them to enable its growing number of field force executives with a mobility-based automation solution which would not only be easy to use but should also cater to different workflows for different set of field employees. Many of their requirements were actually quite out of the box and involved lot of complication. The client also understood the same when a leading SFA solution provider backed out days before contract signing. Some of the points which were making it difficult for other SFA solution provider to implement their solution are: