Case Studies

Consumer Research for a Food Processing Company

Cogent Foods is a Mumbai-based food processing company which provides preservative-free prepared ingredients and ready-to-eat foods to HORECA (Hotels, Restaurants & Catering) segment.

The company wanted to expand its business into consumer segment (B2C) for Bakery/desserts, Fresh cut vegetables & Granola category and hence required a consumer research to understand the Consumption basket, Buying behavior, Competition intensity, Market gaps & expectations.

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Distributor Operations Audits for HMD Global

HMD Global, the sole owners of Nokia phones in India, wanted to evaluate their regional distributors (RDS). Retailers, as a practice, submit mobile phones of consumers which are eligible for replacement and then further RDS claim the replacement devices from HMD. Operations audits were conducted to assess whether RDS are compliant to the replacement process in accordance with HMD claim guidelines.

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Mobile App Based Loyalty Solution for Sales Force of a Stationery Company

The main objective from the client was to create a mobile app based solution which can be used by the field Sales team to track the performance of Channel Partners, Plan their sales and play their part in various workflows designed within. The app was developed and launched for 400+ Field force members across the country

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Dealer Enrolment & VM Activity for Tally Softwares

The objective of this program was to ensure best in class and uniform in-shop & outdoor branding (flex, vinyl prints, OWV, flanges, lollypop boards, sun-boards, GSB & NLB signages) for Tally solutions across 300 locations in 70 towns across North & East India.

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Sales Force Automation for a Leading FMCG Distributor in Morocco

GSI Group, one of the leading distributors for FMCG and Beverage brands in Morocco, is responsible for distribution management of some of the well-known brands such as Unilever Foods, Lipton, Knorr, Bavaria, Power Horse etc. With increasing business volume and steady growth in number of sales men, it was getting imperative for them to enable their field team with a cutting edge SFA solution. Primary objective was to:

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