iLife is a leading global brand in Mobile and Laptop segment and was aggressively penetrating in the Saudi Arabian market. In order to manage the retail sales operations, they deployed 25+ sales promoters to cover all major cities of the kingdom including Riyadh, Jeddah, Dammam, Dhahran and Hail. However, they wanted to enable their sales team with a sophisticated sales force automation solution to streamline the sales operations and to get a real-time visibility of sales and stock situation in different retail outlets of major chains such as Carrefour, Lulu, Panda etc. And of course, they also wanted to track discipline of the sales team.
Any brand operating exclusive outlets; faces the question of engaging customers for longer duration while promoting high margin products for the brand. Also, the focus remains on creating a unique consumer experience which remains uniform across outlets and geography. With the same thought, Lenovo CDIT has created planogram guidelines ensuring uniform customer experience across the exclusive outlets and highlighting their flagship and high margin products. Also, to ensure uniform visual message communication and optimum performance display; all demo machines are installed with a software to display latest video ads.
Hisa Daril, biggest gift giving program company in Slovenia wanted to enter in the business of mystery shopping and assist their clients in improving customer experience. They wanted to streamline their mystery shopping operations for which they were looking for a Mystery Shopping Management Software which could help them to automate the processes related to mystery shopping. They were looking for a software which could give their clients complete representation of the audit findings in dashboard format & reports and help them to assess the following key service parameters:
The client wanted us to conduct research to understand the current market scenario, competitive landscape, consumer buying considerations, market gaps & expectations for Vehicle Tracking systems, which would act as an input for strategizing product proposition & market operations for a new entrant.
Paradise, a brand known for making famous Hyderabadi biryani and Nizami dishes, aims to offer a relaxed and convenient dining experience to its consumers. In order to achieve this objective mystery audits were conducted at various outlets Pan India to measure the overall dining experience as well as the takeaway services to identify the gaps with respect to consumer experience.