Case Studies

1View for Mystery Shopping Company in Kenya

Objective

Buyology llc, a leading mystery shopping agency in Kenya famous for providing their clients with increased sales and customer loyalty wanted to streamline the process of mystery shopping in their organization. They were looking for a Mystery Shopping Software which will help them to move out of the manual tasks and automate the processes related to the mystery shopping and help them to assess the following key service parameters: 

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Tracking In-Store Merchandising for Future Retail Group

Tracking In-Store Merchandising for Future Retail Group

In brick and mortar retail, Future Group is one of the leading players in India with multiple chains catering to different consumer needs. Some of their most famous retails chains are Big Bazar, FBB, Easyday, Hometown and Ezone.

Needless to say the investment such retail chains make in in-store merchandising activities and the importance of tracking execution of such activities. 

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Mystery Shopping for a Playschool Chain

Objective:

Bachpan is the most penetrated play schools chain with over 1000 schools Pan India. The brand follows high standards of quality & ethics and wants all its branches to religiously follow the same. In order to achieve the same, the client planned to conduct Mystery shopping across some of its play school branches.

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Market Research on Vehicle Insurance Adoption Behavior

The client is a US-based Insurance company. They wanted to conduct a consumer research concerning Auto insurance penetration in order to understand the consumer behavior towards insurance adoption and underlying reasons for the same. The sub-objectives of the study included:

  • Market share of auto Insurance & its penetration in India
  • Major insurance players in India and their market share
  • Penetration of third party & comprehensive insurance and findings
  • Consumer Behavior – Insurance awareness, perception, adoption, brand preference, buying considerations, reasons for not insuring
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Inventory Audit Software for Warehouse Audit

Objective

A leading mystery shopping company in India used 1View to evaluate the inventory management for an IT brand by its partners across India. Inventory audits were conducted across all the specified warehouses on the same daychecking if the inventory levels were as per the master stock report and validating any variance that was observed in the audit. The evaluation was done on following key parameters:

  • Physical inventory available
  • Monitor Inventory Deviation
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