Case Studies

Distributor Satisfaction Study for Mars


Mars Pet Care division wanted to assess the satisfaction level of Distributors Pan India with the business at large and day-to-day operational processes & policies.The key study parameters included:

  • Ordering and logistics
  • Billing & Invoicing
  • Claims & Damages
  • Complaint resolution
  • Training support
  • Market support provided by the company
  • Effectiveness of merchandising & promotion schemes
  • Engagement & Return on investment
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Visual Merchandising for Acer

Acer India, one of India’s leading Computer & Laptop brands, tied up with Channelplay to enable PoSM (Tent cards, Posters, Buyers guides, Highlighters etc.) deployment at all Acer retail outlets across India. The objective of this activity was to ensure uniform in-shop branding and increase visibility share in the market across different store type (Exclusive, MBO, LFR, Display partners etc).

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Mobile App based Loyalty Program for an FMCG brand

The main objective from the client was to create a mobile app based solution which can be used by the field Sales team to enrol outlets into the loyalty program, take orders, upload invoices and keep track of performance of the enrolled partners. The app was developed and launched for 200+ Field force members across the country. Through the app close to 1500 partners have been enrolled across the country and their orders and invoices are being collected through the application. Enrolments and invoices are also verified through the web portal developed by us.

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An SFA-enabled Growth Story for an Indian Cosmetic Brand

One of the budding Indian cosmetics company, which was founded only in late 2015, was aiming for an aggressive expansion strategy in late 2017 after experiencing a moderate growth in first one and half years of its operations. At that stage they had approximately 30+ Beauty Advisors and some 10-15 Area Sales Managers covering few metros and tier 2 cities. As they were planning to penetrate 100+ Indian cities in next couple of years with 1000+ sales force, they very well understood that this kind of growth can only be managed through a robust, scalable and flexible Sales Force Automation solution. Not just a vanilla SFA solution, rather what they were looking for is a partner who can help them to achieve their growth plans by providing cutting-edge and ever-evolving solution, super-responsive service and best practice consultation. After evaluating multiple SFA vendors, they finally selected 1Channel. And the current numbers - which is 800+ users across 95 cities selling 450+ SKUs - tells that it was not a wrong decision at their end to trust 1Channel as their SFA partner.

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A Fashion Retailer Appoints Channelplay as their Mystery Shopping Agency

Citistyle, well known for its value fashion stores, wanted to understand the gap between the Standard Operating Procedures (SOPs) and the actual Customer Experience.

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