Case Studies

POP Display Campaign for Grohe

Objective:

The key objectives of this project was to deploy the PoSM material of new product category to different locations across India in retail markets along with the customer awareness about the new category.

Methodology:

  • Outlet enrolment for visual merchandising
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Mystery Shopping Software for Visibility Audits

Objective

A leading sanitary ware brand in India used 1View to manage retail operations at different outlets with the objective to evaluate and analyze the adherence standards defined by their retail network. The evaluation was done on the basis of following parameters:-

  • Exterior Hygiene conditions
  • In-store Experience and maintenance of fixtures
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Retail Loyalty Program for Kelloggs

Objective

  • Client wanted to build direct and effective relationship with stand alone self service retailers across the country
  • The requirement was to run a business linked, points based, long term loyalty program
  • To realize this objective, we conceptualized and executed a loyalty program to effectively engage client’s 1500+ Retailers across the country
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Sales Force Automation for Nigeria

Fouani Group is a renowned name in the African market and is an exclusive distributor of LG Electronics in Nigeria, Congo, Liberia and many other Sub-Saharan countries. As they were opening new stores in the region, it was getting important for them to adopt a Sales Force Automation solution to track discipline of the sales force deployed in different provinces of Nigeria and to monitor real time sell-out data across all product categories such as AC, Refrigerator, TV, Washing Machine etc. They also wanted to capture competition sales to get a visibility of the overall market share.

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Sales Force Automation for UAE, Saudi Arabia, Qatar & Kuwait

As Philips was aggressively penetrating in to different Middle East countries, they were in need of a centralized solution to get a real-time visibility of what’s happening at the stores. In order to achieve the desired growth, it was particularly important for them to track promoter discipline, daily sales, out-of-stock SKUs and own share-of-shelf compared against competition. And most importantly they wanted one standardized solution for all four countries – Saudi Arabia, Qatar, Kuwait and UAE and a highly interactive dashboard which will enable them to take quick actions.

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