Case Studies

In Store VM for PhonePe

Key objectives of this project was to deploy the PoSM material for campaign awareness offer communication to 1500 locations in 150 towns across India along with merchant's/consumer's awareness about the PhonePe brand. Major activities in project execution were as follows:

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Sales Force Automation for Hemas India - a FMCG Company

Hemas Holdings is a diversified conglomerate located in Sri Lanka, with a focus on five key sectors – FMCG, Healthcare, Transportation, and Leisure. As part of their expansion plans in South Asia, they wanted to get a foothold in the highly competitive FMCG space of India. The strategy was quite clear – first build a strong sales and distribution network in two states for fair care segment and then grow further. In order to successfully execute their plans, they were looking for a stable and customizable Sales Force Automation solution which will help in improving sales team’s productivity and will provide them a clear visibility in terms of expansion and volume sales. The end objective was to measure and track the following:

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Mystery Shopping at Banks for an NBFC

Home Credit wanted to check scenario-based responses on operational elements in banking sector. The scenarios included day to day operations of the banks as well as the schemes launched by the government, apart from the routine aspects like staff interaction, product knowledge and objection handling.

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Seller Study on Financing Solutions for an E-commerce Marketplace

Flipkart launched seller financing program in mid-2015 to help sellers grow fast, eventually boosting sales of the online marketplace. Flipkart negotiate with banks and other financial services firms to get favorable terms for their third-party merchants and connect high-performing and fast-growing sellers on its platform to financial institutions to help these small businesses get capital to grow their businesses.

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Business Improvement & Expansion Research for an FMCG Company

LG & Co is one of India’s oldest food ingredient manufacturers with a legacy of more than 125 years. The company wanted to conduct market research to drive improvements in its existing markets of operation as well as generate strategic inputs for new markets to enter.

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