Case Studies

Market Mapping Activity to Build a Loyalty Rewards Program for a Cement Company

The main objective from the client was to collect the information of the universe of outlets in the country so that their Sales resource deployment, Trade spend and Loyalty Rewards program could be optimised. The project involved setting up a platform to collect information about the trade universe through their Sales workforce.

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Whatsapp Business Signs up Channelplay as their Market Activation Agency

WhatsApp Business (WB) is a social networking platform for businesses to connect with their customers. The client intended to create awareness about the platform and onboard small & medium business (SMB) retailers on the application. This activity was carried out in four cities namely Surat, Lucknow, Bhubaneshwar and Vizag.

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Sales Force Automation for an Indian Eye Hospital Group

A renowned Indian eye hospital chain was looking for tried and tested Sales Force Automation solution for its entire customer acquisition team including Corporate Sales, Marketing, Medical Tourism and Recovery. They are quite a reputed brand name in north India offering multiple eye specialty services across many hospitals in different states. Different teams are responsible for meeting different types of clients such as Chemists, Opticals, Doctors, RWAa, Corporates, Patients etc. and the working for each type of clients are significantly different. The requirement was to automate all such activities using a single Sales Force Automation solution so that the top management can have an eagle-eye view on the working of all type of employees through a single dashboard. Even after spending good amount of effort in finding that right solution, client was not able to find a to software which will solve their problem and that is when they approached 1Channel team.

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Visual Merchandising & Branding for Airtel Payments Bank

The objective of Airtel payment banks is to give equal, effective & trustworthy banking experience to every Indian. APB initiated a market saturation activity wherein they are targeting MBOs to work as their branding representative by placing branding elements of APB.

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In shop Branding for Michelin

Michelin is one of the leading international tyre manufacturing companies. They wanted to change in store communications through in-shop branding at their 35 premium stores across India with the objective of achieving increased visibility in the market.

Approach

  • Identifying & aligning stores to regional vendor partners for smooth operations
  • Making a beat plan for regional partners to complete recce within the timelines
  • Comprehensive training of the field team to capture recce report along with relevant & mandatory visual proofs, like long & close shot photographs
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