Case Studies

Lucky Draw Campaign for Automobile Customers through Mobile App

The client is one of the leading automobile manufacturers of the country. The project was the next phase of the campaign described in this case study https://www.channelplay.in/india/resources/case-studies/lucky-draw-campaign-for-automobile-customers

The improvements in this campaign as compared to the previous one were deployment of a custom Mobile Application through which customers could claim their rewards and view the status of their reward deliveries.

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In Store VM for Hero Moto Corp

Hero Moto Corp is a leading two wheeler manufacturing company in India. Recently, they have launched a new bike named as Hero extreme 200R. Channelplay helped HMCL in driving retail visibility across India in its franchisees. This activity was executed with following objectives

  • To install SIS units for the display of their new bike – Xtreme 200 R delivered by Hero Moto Corp across India on 450+ dealership.
  • Increasing Partner's awareness about the new product launch and its features.
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Sales Force Automation Solution for Primacy Industries

Primacy Industries, a Manipal Group company, is a leading player in the fragrance industry with multiple products around home fragrance, car perfume, body deodorant, scented candles etc. While the main focus of the company has always been export to global market, late 2017 they changed their strategy and decided to sell their products in Indian market as well. As they established the sales and distribution channels all across the country, they were looking for a cutting-edge Sales Force Automation solution for its field sales team to meet the following objectives:

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Mystery Shopping for a Luxury Watch Brand

Bvlgari, a prominent luxury watch maker, was facing price irregularities across its authorized dealers Pan India, thereby creating trust issues with consumers. To address this challenge, mystery shopping was conducted to check Market Operating prices suggested by Bvlgari and check the discounting patterns as well.

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Consumer Research for a Real-Estate Developer

Olympia Group is one of South India’s prominent real estate companies and have developed over 2000 homes and 5 million square feet successfully. The company intended to identify their core consumers to strategically plan their future marketing campaigns.  

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