Case Studies

Sales Force Automation Solution for a Leading Home Appliances Company in UAE

A globally renowned vacuum cleaning and floor care brand was looking for a robust Sales Force Automation solution to closely monitor promoter performance and sales numbers to decide on the ROI of the sales force deployed in UAE. They have sales promoters deployed across all the emirates in UAE and in all leading modern trade retail chains such as Carrefour, Sharaf DG, Lulu, Emax etc. They were looking for a Promoter Management Solution which will help them to track following parameters and take important strategic and tactical decisions basis the same:

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Developer Loyalty Rewards Program for a Tech Company

The main objective from the client was to create a loyalty program for developers who develop new apps on their ecosystem. The project involved setting up a platform to collect information from the developers, verifying the information and disbursing rewards on a periodic basis

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India’s Leading Tyre Brand Appoints Channelplay as their Mystery Shopping Agency

Apollo tyres wanted to assess the compliance of their exclusive retail channel on agreed procedures and standards. To ensure that the exclusive stores maintain the said standards, Channelplay conducted visibility audits capturing relevant parameters like:

  • Store Exterior
  • Store Interior
  • Product (Tyre) display standards
  • Branding elements
  • Competition Presence
  • Workshop Area
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E-Commerce Leader Signs up Channelplay as their Market Research Agency

A leading e-commerce marketplace wanted to identify and benchmark the fixed fees as well as commissions charged on the products sold by them with their most relevant competitor marketplaces.

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Sales Force Automation for a Leading Health Diagnostic Service Company

One of the most renowned diagnostic companies of India was looking for a tried and tested Sales Force Automation solution for its corporate sales team. They are a reputed brand name in the healthcare sector with pan-India presence and managing more than 500 labs. One of the major growth drivers for the company has been partnership, corporate tie-ups etc. and the sales team was responsible for firming those existing accounts as well as hunting for new deals. As the team was growing, client was looking for a mobility based SFA solution which will not only give them a visibility of activities performed by the sales team, but will also help in improving sales team’s productivity by automating lot of their regular work. Also, client was very skeptical in finalizing a solution as a similar initiative with a well-know SFA solution few months prior was not successful as the vendor did not understand the requirement / problem statement in detail and made promises which were never fulfilled.

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