Case Studies

Premium Lifestyle Brand Appoints Channelplay as their Mystery Shopping Agency

Shaze is a premium lifestyle brand dedicated to provide elite creations to its customers. The client intended to conduct mystery shopping to evaluate the overall customer experience.

Approach

The approach adopted to successfully deliver the scope of work was as under:

  • Utilizing premium auditors who can pose as genuine customers since the category is a high value purchase
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Rushil Decor Signs up Channelplay as their Market Research Agency

Rushil Décor limited, one of India’s top Plyboard & Laminate companies wanted to conduct market research to know their brand penetration, awareness & market share, usage & satisfaction, trends & gaps to build market winning strategies across the following categories:

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Rewards Program for Customers of Leading Automobile Brand

The project was to run a scratch card-based rewards program during festive period to boost sales of the leading automobile brand of the country. Customers who took part in the offer received a scratch card through which they won attractive rewards such as Smart Bands, Headphones, Power Banks, Bluetooth Speakers, Air Fryers, Tower Speakers and LED TVs.

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Sales Force Automation for a Leading Distributor of Global Mother & Baby Care Brands

One of the leading importers and distributors of major international mother and baby care brand was looking for a Sales Force Automation solution for its entire sales hierarchy that includes Sales Executives, Sales Officers, ASMs, ASEs, RSMs and Sales Managers. The company was facing many challenges and to highlight a few of them are:

  • Expanding its retailer base across different channels such as pharmacy, hospital, baby shop, General Store, Super Market etc. and also in some of the new geographies such as north-eastern states.
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Mystery Shopping for a Contact Lens Brand

Johnson & Johnson, one the largest pharmaceutical and consumer packaged goods manufacturing company, wanted to conduct mystery shopping for their contact lenses brand Acuvue. The company’s objective was to be the first and most recommended brand by the ophthalmologists & optical stores, when it came to the use of eye lenses.

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