Objective: The main objective from the client was to create a platform to engage with Bathroom products retailers and incentivize them on the business they are generating for the client. The major technological intervention required was to have a sales data collection system with an approval workflow. To realize this objective, we conceptualized and executed a loyalty program to effectively engage client’s 7000+ Retailers across the country
The key objectives of this project was to deploy the PoSM material of new products to different locations across India in retail markets along with the retailers/customer awareness about the new category.
- Outlet enrolment and mapping with online tracking system for visual merchandising
- Sourcing of the team across different geographies in India
Buyology llc, a leading mystery shopping agency in Kenya famous for providing their clients with increased sales and customer loyalty wanted to streamline the process of mystery shopping in their organization. They were looking for a Mystery Shopping Software which will help them to move out of the manual tasks and automate the processes related to the mystery shopping and help them to assess the following key service parameters:
Tracking In-Store Merchandising for Future Retail Group
In brick and mortar retail, Future Group is one of the leading players in India with multiple chains catering to different consumer needs. Some of their most famous retails chains are Big Bazar, FBB, Easyday, Hometown and Ezone.
Needless to say the investment such retail chains make in in-store merchandising activities and the importance of tracking execution of such activities.
Bachpan is the most penetrated play schools chain with over 1000 schools Pan India. The brand follows high standards of quality & ethics and wants all its branches to religiously follow the same. In order to achieve the same, the client planned to conduct Mystery shopping across some of its play school branches.