Case Studies

Competition Visibility Mapping for Lenovo

Lenovo is a market leader in IT segment and has a strong channel partner network across India. Along with Exclusive stores, they have presence in multi brand outlets as well. In MBOs, display share plays a vital role in projecting brand’s strengths and competence against rivals. Alongside, flagship products require more visibility in the market. Brands need constant check to ensure that their flagship products are on display.Here, Channelplay comes into picture and helps the client in identifying their visibility share in market. Also, we help them in identifying visibility of SKUs at store level

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Sales Force Automation for Colgate Palmolive, Morocco

Maghreb countries, like any other developing countries, are part of the focus market for almost all the FMCG companies off late and Colgate Palmolive was not an exception. The client had an extensive expansion plan especially for Morocco which records higher per-capita income among the Maghreb countries. They also wanted a mobility based solution which would help them to track penetration in terms of new outlets identified and added, availability and visibility. Although there were different types of field force such as sales men, merchandisers and auditors with different set of responsibilities, client wanted one single platform to monitor all of them as their activities were interrelated. And off course, they wanted a solution which comes with flexible data analytics platform to cater to their complex reporting requirement.

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Advertising Campaign Research for a Hospital Chain

Rainbow Hospital, a chain of Paediatric Hospitals, provides infant and maternal healthcare services. The client wanted us to evaluate the reach & effectiveness of one of their regional campaigns which was run by them specifically for the Bengaluru geography.

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Family Engagement Activity for Electrician Loyalty Program

The brief given by the client was to conceptualize and execute an activity which would engage the families of dealers and electricians in their distribution network. After evaluating multiple ideas we ran a competition for the children of electricians and retailers titled “Simon Shining Stars” where the children had to submit paintings and essays on the theme of “National Science Day”. The program led to lot of participation and engagement with the partners’ families and improved the connect the organisation had with their trade partners.

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Visual Merchandising for Timex Group

Channelplay Limited manages ISB, GSB & product planogram execution for Timex retail outlet which comes with a necessity of VM deployment as well. Channelplay executes VM for Timex with a objective of ensuring C Clips availability across all retail outlets along with PoSM execution with a specified frequency of visit. This helps in timely replenishment & deployment of PoSMs at the time of new product launch & generic PoSM deployment.

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