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One of the budding Indian cosmetics company, which was founded only in late 2015, was aiming for an aggressive expansion strategy in late 2017 after experiencing a moderate growth in first one and half years of its operations. At that stage they had approximately 30+ Beauty Advisors and some 10-15 Area Sales Managers covering few metros and tier 2 cities. As they were planning to penetrate 100+ Indian cities in next couple of years with 1000+ sales force, they very well understood that this kind of growth can only be managed through a robust, scalable and flexible Sales Force Automation solution. Not just a vanilla SFA solution, rather what they were looking for is a partner who can help them to achieve their growth plans by providing cutting-edge and ever-evolving solution, super-responsive service and best practice consultation. After evaluating multiple SFA vendors, they finally selected 1Channel. And the current numbers - which is 800+ users across 95 cities selling 450+ SKUs - tells that it was not a wrong decision at their end to trust 1Channel as their SFA partner.