Channelplay Case Study

Lucky Draw Campaign For Mobile Phone Consumers


The client decided to run a lucky draw scheme around Christmas/New Year period as customer acquisition activity. The requirement was to run an auditable lucky draw program in the interiors of target state and handle the rewards procurement and redemption logistics. Complete documentation and quick disbursement of rewards were extremely essential for the success of the program.


The key activities in project execution were as follows:

  • Setting up and running auditable lucky draws with video recording
  • Ensuring constant communication with campaign winners
  • Coordinating timely documentation and validation
  • Handling logistics of rewards up to the last mile in deep interiors of target state
  • Providing multi-channel support for grievance handling
  • Ensuring zero leakage payouts with audit trails


  • The objective of the lucky draw program was to build excitement around the brand in competitive season which it successfully achieved.
  • Rewards including cars, televisions, microwaves and bank gift cards were procured and disbursed in quick and timely fashion.
  • Customers had superior experience of taking part in the activity and engaging with the brand.

Topics: Loyalty Programs