Channelplay Case Study

Consumer Festive Loyalty Rewards Campaign for a Global Tyre Brand

The Brand is a Global Tyre manufacturing company with its rich history dating back to 19th Century and primary setup based out of Germany. The company deals in Tyres of Passenger as well as Commercial vehicles. The brand wanted to leverage the Indian Festive Season from October – December and wanted to reward the consumers of their Passenger Car Tyres. Thereby brand came up with an idea to reward their customers with a Fuel card worth INR 500 but anticipated challenges in executing the same in-house.

Problem Statement

The brand had worked with other agencies in the past but they had always faced select few or most of the below challenges :

  • End to End management & Coordination with Dealers , Customers and Fuel Card vendor.
  • Automation support for Customer registration , rewarding & query management
  • Helpdesk support for inbound queries
  • Activation of Cards in a quicker TAT
  • Reducing Pilferage
  • Increasing Customer Loyalty

The brand wanted to stay ahead of its competition and give an incentive to the customers who prefer their tyres but they were running short of time to find the right agency as the Festive time was approaching. This campaign for the Brand was highly critical and at that moment, Channelplay pitched its credentials and proven track record of managing such projects and presented that how it had helped other leading brands, including other Automobile & Ancillary companies in eliminating similar problem statements.

Channelplay Solution

Channelplay, as part of its Consumer Loyalty Management solutions understood the above mentioned problem statements and devised an end-to-end foolproof framework to reward the Brand’s consumers .

Channelplay designed the below mentioned process :




To fulfill the same, Channelplay accomplished the below activities :

  • Designing & Development of Weblink
  • OTP based Customer authentication
  • Invoice audits & Communication
  • Fuel Card Procurement & Dispatch
  • Fuel Card activation upon invoice authentication
  • Helpdesk support
  • Periodic Reporting


With the successful Consumer campaign, Channelplay managed to entertain upto 6000 customers out of which 85% customers were rewarded basis accurate Upload data and legit purchase. Channelplay ensured that all legit customers were rewarded with the activated Fuel Cards within a specified TAT.

Through this Program, the Brand has managed to won over the loyalty of these customers and would be able to drive ROI in the coming future.


Topics: Loyalty Programs