Glossary of Terms

What is Sales Force Automation (SFA) Software?

Sales Force Automation Software, or SFA software is a solution that helps field-based teams do their job more effectively. It is called Sales Force Automation software because sales teams were the first and are still the largest set of users for this type of software, but there are other types of teams such as visual merchandisers, BTL marketers, service and support teams and many others who also use software with similar functionality. A more technically correct definition would be Field Force Automation Software - but SFA is the generally accepted term.

Read More [fa icon="long-arrow-right"]