Insights

Xiaomi is the largest exclusive brand network in the offIine market in India



Samsung, CCD, Dominos, and Bata also feature in the Top 5

New Delhi, India, 4 November 2019 - Channelplay, a leading retail and channel solution provider today announced the findings of a recently concluded market research on the expanse of Single Brand retail network in India. Among the 11 product based industries evaluated, Xiaomi emerged as the leader with the largest exclusive brand network in India.

This is inclusive of all the single brand retail outlets Xiaomi - Mi Home, Mi Studio and Mi Stores. The second dominant player also belonged to the electronics category - Samsung India, followed by Cafe Coffee Day(CCD), Dominos India, and Bata making it to the top five.

In the study conducted, industries retailing a physical product were audited across Apparel, Footwear, Jewellery & Watches, Electronics, Books & Stationery, Sports & Games, F&B/Grocery, Food Service, Florist, Pharmacy, Furniture, Furnishings & Sanitaryware.

Study showed that among the top five brands with the largest exclusive brand retail network in India - Xiaomi was 44% bigger than Samsung and over 48% bigger than CCD. Xiaomi also showcased a lead of 108% from Dominos and 117%+  from Bata.

Commenting on the research, Sundeep Holani, CEO, Channelplay said, “The growth in offline retail is largely motivated by the increasing need of experiential buying by Indian consumers. A large proportion of consumers prefer a physical product experience before buying and another significant proportion is reluctant in making financial transactions online, especially for high value products. This has largely established the need for brand experience stores.

Post studying 11 product-based retail industries and around 700 brands, Samsung qualified to be the only close competitor of Xiaomi in terms of exclusive stores. Channelplay’s research on Xiaomi’s retail presence provided a store count of 2500+ Mi Stores, 75+ Mi Home and 20+ Mi Studios. Hence, this makes Xiaomi the largest exclusive-brand retail network in the Indian market.” 

Few of the other popular brands which were evaluated were HP, Lenovo, Kohler, McDonalds, Subway, Puma, Ferns & Petals, Benetton, More Supermarket, Reliance Fresh and Baskin Robbins. 

About Channelplay Limited:

Channelplay, incorporated in 2007, is India’s leading Retail Execution (Visual merchandising, Sales Staffing, Sales Force Automation, Loyalty Programs) & Measurement company (Market Research , Mystery Shopping & Audits). Channelplay has rich management expertise & execution capability as it conducts 25000+ surveys every month among Retail & Consumer across 10+ industries.

Topics: Market Research