Objective
To drive sales in the excessively competitive festive period, client wanted to run a pan India consumer offer which was to be supported by BTL activities and promoter training. Channelplay was tasked with running the campaign across entire country ensuring its smooth operation through effective communication and documentation.
Approach
The key activities in project execution involved:
- Reaching out to in-store promoters across the country and training them on offer process
- Ensuring constant communication with campaign winners
- Coordinating timely documentation and validation
- Providing multi-channel support for grievance handling
- Ensuring zero leakage payouts with audit trails
Outcome
The program was successful in meeting its objective and the key highlights were as follows:
- As a direct result of this program there were increased mind share & sales during festive season.
- The offer received positive feedback from the consumers and the trade as a differentiator.
- Smooth operational management of campaign ensured superior brand engagement with consumers.
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