Channelplay Case Study

Retail Sales Promoters For A Lifestyle Brand


Being a quality focused brand, client wanted to partner with an expert who could not only hire the people for them in retail and take care of pay-rolling, but also manage them end-to-end, taking responsibility of activities like daily reporting, sales management, employee management, etc.


The key activities in project execution were as follows:

  • Hiring of project & field teams – A team of 20 recruiters spread across the country hired young passionate promoters from retail industry and fresh graduates to deliver the optimum customers experience
  • Online reporting setup - To have smooth and actionable information flow we deployed 1Channel, our in-house sales force automation solution, which ensured real-time data collection and automated reports to respective stakeholders
  • QC & promoter knowledge assessment - Automated processes were setup to do quality check of promoter’s grooming and uniform through photos uploaded with attendance, and system driven knowledge assessment was conducted for the promoters
  • Program KPI reviews - Weekly and monthly program KPI reviews were conducted with client and other stakeholders to keep a close tab on performance


The project successfully met its objectives and the key highlights were as follows:

  • Best in class sales drive and results with the help of sales experts managing the program
  • Flawless automated reporting system provided real-time actionable data to respective stakeholders
  • QC rating improved from 60% to 98% in two months time
  • Training requirement along with the results of promoter assessment highlighted on a monthly basis

Topics: Sales Staffing & Management