The main objective from the client was to create a loyalty program for mechanics which would act as a platform for incentives and communication regarding their products. To do that, the approach was to develop a loyalty rewards program through which the mechanics could connect to track their incentive and be clued in regarding the brand. The major technological intervention required was to create a Mobile App interface through which mechanics could scan the bar codes on the product they purchased to record transactions, check their incentives and redeem rewards. To realize this objective, we conceptualized and executed a loyalty program to effectively engage client’s 8000+ Mechanics across the country.
Approach
The key activities in project execution involved:
- Developing Mobile App through which mechanics could scan bar codes, record transactions, view and redeem reward points
- Enrolling mechanics and explaining the program to them through telecalling
- Creating a dashboard through which the stakeholders could track the performance of retailers
- Building emotional connect through wishes and activities on their important days
- Helpdesk management and communication with retailers via SMS, mailers and tele-calling
- Reward sourcing, warehousing, dispatch and management within agreed timelines
Outcome
The program was a success and the key highlights were as follows:
- Recognition for top mechanics and differential rewards for consistent performers
- Gave a smooth experience of reward redemption and thereby increased
- Improvement in “Top-of-Mind” re-call value and increased offtakes from influencers
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