Channelplay Case Study

PoSM Design & Production For A Footwear Brand


The client, a leading footwear manufacturer, approached Channelplay for carrying out PoSM design and production as per brand guidelines while ensuring cost effectiveness at the same time. The requirement involved multiple different PoSMs with different artworks which increased complexity of the requirement.


The key activities in project execution were as follows:

  • Selection of the right media as per brand guidelines
  • Customization of the artwork as per PoSM printing
  • Production of the PoSM at a central facility
  • PoSM dispatches to regional hubs across India
  • Review by client and consent on PoSM quality from all the regional hubs
  • Audit of the PoSM media & artworks before deployment in the markets


The project successfully met its objectives and the key highlights were as follows:

  • PoSM production at a central facility ensured quality control & cost optimization
  • Brand guidelines maintained across PoSM elements
  • Effective PoSM supply chain management across geography

Topics: Visual Merchandising & Signage