Shaze is a premium lifestyle brand dedicated to provide elite creations to its customers. The client intended to conduct mystery shopping to evaluate the overall customer experience.
Approach
The approach adopted to successfully deliver the scope of work was as under:
Johnson & Johnson, one the largest pharmaceutical and consumer packaged goods manufacturing company, wanted to conduct mystery shopping for their contact lenses brand Acuvue. The company’s objective was to be the first and most recommended brand by the ophthalmologists & optical stores, when it came to the use of eye lenses.
1India Family Mart, one of the well penetrated value fashion retail brands, wanted to conduct mystery shopping to maintain standard service quality across all its retail outlets. The client wanted to ensure complete uniformity in terms of products, hygiene and service in all stores.
Sushma Group is a dynamic and rapidly growing Real Estate developer in Punjab. The company focuses on delivering highest standards of quality & transparency in all their projects. To ensure that the same values are reciprocated by their sales staff, they wanted to conduct Mystery Shopping at their site offices.
Tag Heuer wanted to build customer’s trust by offering uniform prices across all outlets. To ensure this hygiene, mystery shopping was conducted to analyze the Market Operating Price (MOP) and discounting patterns. The other parameters which were evaluated were staff interaction, product knowledge and showroom hygiene.
