Channelplay Case Studies

Mystery Shopping for a Premium Global Watch Brand

The Brand deals in Fashion & Sports collection of Men & Women watches, with global headquarters based out of Japan. The brand has 55 Exclusive Brand outlets PAN India. It is also present in all leading Fashion &...

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A Fashion Retailer Appoints Channelplay as Mystery Shopping Agency

Citistyle, well known for its value fashion stores, wanted to understand the gap between the Standard Operating Procedures (SOPs) and the actual Customer Experience.

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Xiaomi Appoints Channelplay as their Mystery Shopping Agency

Xiaomi, one of the well-known mobile brands having leading foothold in major markets of the world, wanted to understand the gap between the defined set of Standard Operating Procedures (SOPs) and the actual Customer...

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No.1 Smartphone Brand Appoints Channelplay as Mystery Shopping Agency

Xiaomi, one of the well-known mobile brands having leading foothold in major markets of the world, wanted to understand the gap between the defined set of Standard Operating Procedures (SOPs) and the actual Customer...

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World’s leading bank appoints Channelplay as Mystery Shopping agency

HSBC Bank, one of the world’s largest banking and financial services organization wanted to evaluate its Retail and Wealth Management Channel by measuring service quality and degree of compliance. In order to gauge...

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No. 1 Smartphone Brand Appoints Channelplay as Retail Audit Agency

Xiaomi, the number 1 smartphone brand of India, wanted to evaluate and analyze the adherence towards retail processes & standards defined by the brand across its retail network Pan India. In order to address this,...

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A Leading Tyre Brand Appoints Channelplay as Mystery Shopping Agency

Apollo tyres wanted to assess the compliance of their exclusive retail channel on agreed procedures and standards. To ensure that the exclusive stores maintain the said standards, Channelplay conducted visibility...

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A Lifestyle Brand appoints Channelplay as Mystery Shopping Agency

Shaze is a premium lifestyle brand dedicated to provide elite creations to its customers. The client intended to conduct mystery shopping to evaluate the overall customer experience.

Approach

The approach adopted to...

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Mystery Shopping for a Contact Lens Brand

Johnson & Johnson, one the largest pharmaceutical and consumer packaged goods manufacturing company, wanted to conduct mystery shopping for their contact lenses brand Acuvue. The company’s objective was to be the...

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Mystery Shopping for a Value Fashion Retail Brand

1India Family Mart, one of the well penetrated value fashion retail brands, wanted to conduct mystery shopping to maintain standard service quality across all its retail outlets. The client wanted to ensure complete...

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