Case Studies

Xiaomi Appoints Channelplay as their Mystery Shopping Agency

Xiaomi, one of the well-known mobile brands having leading foothold in major markets of the world, wanted to understand the gap between the defined set of Standard Operating Procedures (SOPs) and the actual Customer Experience along with Market Operating Price check across preferred partner network.

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India No.1 Smartphone Brand Appoints Channelplay as their Mystery Shopping Agency

Xiaomi, one of the well-known mobile brands having leading foothold in major markets of the world, wanted to understand the gap between the defined set of Standard Operating Procedures (SOPs) and the actual Customer Experience along with Market Operating Price check across preferred partner network.

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World’s leading bank appoints Channelplay as their Mystery Shopping agency

HSBC Bank, one of the world’s largest banking and financial services organization wanted to evaluate its Retail and Wealth Management Channel by measuring service quality and degree of compliance. In order to gauge the customer experience, Channelplay conducted Mystery audits at various locations pan India.

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India's No. 1 Smartphone Brand Appoints Channelplay as their Retail Audit Agency

Xiaomi, the number 1 smartphone brand of India, wanted to evaluate and analyze the adherence towards retail processes & standards defined by the brand across its retail network Pan India. In order to address this, Channelplay conducted visibility audits at their stores Pan India.

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India’s Leading Tyre Brand Appoints Channelplay as their Mystery Shopping Agency

Apollo tyres wanted to assess the compliance of their exclusive retail channel on agreed procedures and standards. To ensure that the exclusive stores maintain the said standards, Channelplay conducted visibility audits capturing relevant parameters like:

  • Store Exterior
  • Store Interior
  • Product (Tyre) display standards
  • Branding elements
  • Competition Presence
  • Workshop Area
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