In store VM is the process of displaying products, services within retail outlets through available methods of...
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In store VM is the process of displaying products, services within retail outlets through available methods of...
An Endcap is a product/PoSM placement shelf at the end of an aisle in a retail outlet. It is believed that products...
A Sales Promoter is a brand's sales representative at a retail store. While the store may employ a number of floor...
Focus groups discussions are commonly used in Market Research to derive qualitative insights. It could be defined as...
Primary data is information collected through original or first-hand research. For example, surveys and focus group...
Inventory is a critical asset for an organization. It is this stock inventory maintained by an organization -...
Retail stores are supposed to follow certain standards of cleanliness, layout & product displays. In terms of visual...
POSM (also called POPM or POP) stands for “Point of Sale Materials”. These are advertising materials that are used...
MOP stands for Market Operating Price while SRP is the acronym for Suggested Retail Price. Both these terms...
The Brand deals in Fashion & Sports collection of Men & Women watches, with global headquarters based out of...
The company is recognized as UK’s No 1 Men’s Supplement Brand and was entering Indian market as an OTC product. The ...
In the last decade, Aggregator Business Model came in use extensively in the Indian Market. Be it - Ola, Uber, Swigg...
The Indian cement industry is world’s 2nd largest after China and it contributes significantly to India’s GDP. Most sales in cement in...
The UPI Payment gateway, after gaining a strong online user base had set its sights on exponentially increasing the transactions via acquiring or...
With the commencement of Digital India campaign in 2015, if there is one industry that has taken center stage in India, it is e-commerce. Online ...
Mars Pet Care division wanted to assess the satisfaction level of Distributors Pan India with the business at large and day-to-day operational pr...
Acer India, one of India’s leading Computer & Laptop brands, tied up with Channelplay to enable PoSM (Tent cards, Posters, Buyers guides, Hig...
The main objective from the client was to create a mobile app based solution which can be used by the field Sales team to enrol outlets into the ...
One of the budding Indian cosmetics company, which was founded only in late 2015, was aiming for an aggressive expansion strategy in late 2017 af...
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