Glossary

What is "In Store VM" ?

In store VM is the process of displaying products, services within retail outlets through available methods of...

Read More

What is an Endcap in retail?

An Endcap is a product/PoSM placement shelf at the end of an aisle in a retail outlet. It is believed that products...

Read More

What is a Sales Promoter?

A Sales Promoter is a brand's sales representative at a retail store. While the store may employ a number of floor...

Read More

What are Focus Groups?

Focus groups discussions are commonly used in Market Research to derive qualitative insights. It could be defined as...

Read More

What is Primary and Secondary Data in Market Research?

Primary data is information collected through original or first-hand research. For example, surveys and focus group...

Read More

What are Inventory Audits?

Inventory is a critical asset for an organization.  It is this stock inventory maintained by an organization -...

Read More

What are Visibility Audits?

Retail stores are supposed to follow certain standards of cleanliness, layout & product displays. In terms of visual...

Read More

What is POSM?

POSM (also called POPM or POP) stands for “Point of Sale Materials”. These are advertising materials that are used...

Read More

What is the meaning of MOP or SRP?

MOP stands for Market Operating Price while SRP is the acronym for Suggested Retail Price.  Both these terms...

Read More

What is a Trade Loyalty Program?

Trade Loyalty Program is a long term (minimum of one year) program for trade partners with structured incentive plan...
Read More

Featured Case Studies