Glossary

What is "In Store VM" ?

In store VM is the process of displaying products, services within retail outlets through available methods of direct &...

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What is an Endcap in retail?

An Endcap is a product/PoSM placement shelf at the end of an aisle in a retail outlet. It is believed that products...

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What is a Sales Promoter?

A Sales Promoter is a brand's sales representative at a retail store. While the store may employ a number of floor...

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What are Focus Groups?

Focus groups discussions are commonly used in Market Research to derive qualitative insights. It could be defined as a...

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What is Primary and Secondary Data in Market Research?

Primary data is information collected through original or first-hand research. For example, surveys and focus group...

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What are Inventory Audits?

Inventory is a critical asset for an organization.  It is this stock inventory maintained by an organization - either...

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What are Visibility Audits?

Retail stores are supposed to follow certain standards of cleanliness, layout & product displays. In terms of visual...

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What is POSM?

POSM (also called POPM or POP) stands for “Point of Sale Materials”. These are advertising materials that are used to...

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What is the meaning of MOP or SRP?

MOP stands for Market Operating Price while SRP is the acronym for Suggested Retail Price.  Both these terms...

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What is a Trade Loyalty Program?

Trade Loyalty Program is a long term (minimum of one year) program for trade partners with structured incentive plan to...
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Featured Case Studies