In store VM is the process of displaying products, services within retail outlets through available methods of...
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In store VM is the process of displaying products, services within retail outlets through available methods of...
An Endcap is a product/PoSM placement shelf at the end of an aisle in a retail outlet. It is believed that products...
A Sales Promoter is a brand's sales representative at a retail store. While the store may employ a number of floor...
Focus groups discussions are commonly used in Market Research to derive qualitative insights. It could be defined as...
Primary data is information collected through original or first-hand research. For example, surveys and focus group...
Inventory is a critical asset for an organization. It is this stock inventory maintained by an organization -...
Retail stores are supposed to follow certain standards of cleanliness, layout & product displays. In terms of visual...
POSM (also called POPM or POP) stands for “Point of Sale Materials”. These are advertising materials that are used...
MOP stands for Market Operating Price while SRP is the acronym for Suggested Retail Price. Both these terms...
Ambuja Cements Limited is an Indian major cement producing company. With a market capitalization of more than INR 28,000 crores this makes them o...
Airtel Payments Bank Limited (APBL) is a household name in today’s Digital revolution. Airtel Payments Bank has a strategic advantage over other ...
The Indian Electric scooter and Motorcycle Market is expected to reach $698.3 million by 2025, registering CAGR of 36.3% during the forecast...
The Brand is a Global Tyre manufacturing company with its rich history dating back to 19th Century and primary setup based out of Germany. The co...
The company is a multinational and a well-recognized brand which partners with businesses to create sustainable workplaces by providing personal ...
The Brand deals in Fashion & Sports collection of Men & Women watches, with global headquarters based out of...
The company is recognized as UK’s No 1 Men’s Supplement Brand and was entering Indian market as an OTC product. The ...
In the last decade, Aggregator Business Model came in use extensively in the Indian Market. Be it - Ola, Uber, Swigg...
The Indian cement industry is world’s 2nd largest after China and it contributes significantly to India’s GDP. Most sales in cement in...
The UPI Payment gateway, after gaining a strong online user base had set its sights on exponentially increasing the transactions via acquiring or...
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