In store VM is the process of displaying products, services within retail outlets through available methods of direct &...
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In store VM is the process of displaying products, services within retail outlets through available methods of direct &...
An Endcap is a product/PoSM placement shelf at the end of an aisle in a retail outlet. It is believed that products...
A Sales Promoter is a brand's sales representative at a retail store. While the store may employ a number of floor...
Focus groups discussions are commonly used in Market Research to derive qualitative insights. It could be defined as a...
Primary data is information collected through original or first-hand research. For example, surveys and focus group...
Inventory is a critical asset for an organization. It is this stock inventory maintained by an organization - either...
Retail stores are supposed to follow certain standards of cleanliness, layout & product displays. In terms of visual...
POSM (also called POPM or POP) stands for “Point of Sale Materials”. These are advertising materials that are used to...
MOP stands for Market Operating Price while SRP is the acronym for Suggested Retail Price. Both these terms...
Crompton is one of the leading consumer companies in India with a 90+ years old brand legacy with 12,000 SKUs, INR 47.5 Bn revenue, and 1800+...
Baroda Global Shared Services is a wholly-owned subsidiary of the Bank of Ba...
A Sixty Two years old adhesives giant entered Indian market in late 2018.
In Indian division they had over 150 Employees, 25 product groups and 130 SKU’s. With the rapid pac...
A Leading manufacturer of ropes and nets that has been there in the market since 1992 and serving various sectors like Marine and Shipping; Fishing and Aquaculture; Agriculture ...
A baby product manufacturing company established in year 1982 with over 150 employees was looking for a new SFA vendor as their basic needs were not getting fulfilled by the exi...
According to the Research and Markets – “The India Snack Market will be more than INR 1B by end of 2024”.
The emerging health trend and changing taste of the millennial's is ...
A global medical product and technology company with presence in over 100 countries throughout the world and leading market positions in wound therapeutics, ostomy care, contine...
The Brand is a global brand in the IT & Computer peripheral industry. The brand is globally recognized across its Industry leading products in cameras & printers besides...
Ambuja Cements Limited is an Indian major cement producing company. With a market capitalization of more than INR 28,000 crores this makes them one of India’s leading cement pro...
Airtel Payments Bank Limited (APBL) is a household name in today’s Digital revolution. Airtel Payments Bank has a strategic advantage over other UPI payment gateways as it offer...
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