What is "In Store VM" ?

In store VM is the process of displaying products, services within retail outlets through available methods of...

Read More
What is an Endcap in retail?

An Endcap is a product/PoSM placement shelf at the end of an aisle in a retail outlet. It is believed that products...

Read More
What are Visibility Audits?

Retail stores are supposed to follow certain standards of cleanliness, layout & product displays. In terms of visual...

Read More
What is POSM?

POSM (also called POPM or POP) stands for “Point of Sale Materials”. These are advertising materials that are used...

Read More
What is a Beat Plan?

Beat Plan (also referred as ‘Permanent Journey Plan’) is a day level route plan made for field sales/marketing...

Read More

Featured Case Studies