Glossary

What is "In Store VM" ?

In store VM is the process of displaying products, services within retail outlets through available methods of...

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What is an Endcap in retail?

An Endcap is a product/PoSM placement shelf at the end of an aisle in a retail outlet. It is believed that products...

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What are Visibility Audits?

Retail stores are supposed to follow certain standards of cleanliness, layout & product displays. In terms of visual...

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What is POSM?

POSM (also called POPM or POP) stands for “Point of Sale Materials”. These are advertising materials that are used...

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What is a Beat Plan?

Beat Plan (also referred as ‘Permanent Journey Plan’) is a day level route plan made for field sales/marketing...

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Featured Case Studies