- Flat discount – Reduction in purchase price leading to higher profit per sale
- Progressive discount – Higher reduction for higher purchases which encourages partners to sell higher amounts of products
- Free items – Giving additional products for the same price
- Lucky draw – A few lucky retailers stand to earn big rewards
- Slab based rewards – Similar to progressive discount but rewards instead of discount
Trade schemes are tools in the hands of a brand to ensure that the trade partners are encouraged to sell more of their products. Designing a trade scheme which would attract trade partners to sell more of a brand’s products is the most important aspect of a Sales manager’s job.
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